Why Man City Esports isn’t just a badging exercise
Michael Russell reveals how Man City's Rocket League rise and RLCS showing come from a decade of selective, sustainable esports investmentFootball clubs have developed...
Q&A: Can padel ever become a ‘serious’ professional sport?
Fewer sports in the UK have burst onto the scene with such vigour as padel. According to the LTA, in 2019, there were around...
Q&A: Scott Grant on on Canada’s approach to competition manipulation
As sports betting becomes increasingly woven into the fan experience, Scott Grant discusses the growing risks around competition manipulation, the challenges facing Canada’s integrity...
Q&A: Mark Wrigley on F1’s betting push
Ahead of SBC Summit Canada, Formula 1's Head of Betting sets out how live data, operator partnerships, and product innovation can transform F1's wagering...
Kansas City bets on affordability to make its World Cup mark
As FIFA World Cup 2026 approaches, Kansas City's organising committee is positioning transit access and civic identity as central pillars of its tournament strategyWith...
How HPE keeps the world’s biggest sports events connected
Simon Wilson, Chief Technology Solutions Leader at HPE Aruba Networking, on AI, zero-touch infrastructure, and the phone-first transformation of live sportSimon Wilson has spent...
Petr Čech: social media transformed athlete branding from a helping hand...
Former Chelsea and Arsenal goalkeeper Petr Čech has described how the rise of social media fundamentally changed what professional footballers can build beyond the...
Petr Čech: ‘You can tell’ when athlete branding goes wrong
Ahead of FIFA World Cup 2026, EMW Global's Athlete Brand Economy Report maps where athlete brand value is being built, and where it isn't....
Q&A: Sporttrade’s David Huffman on whether prediction markets the next frontier...
Prediction markets are quickly moving from the fringes of the US betting ecosystem into the mainstream. As operators such as DraftKings and FanDuel experiment...
Q&A: Why Pentathlon swapped horses for obstacles ahead of LA28
Rob Stull explains the move to Ninja-style obstacle racing and what it means for Modern Pentathlon as it prepares for LA28. Modern Pentathlon is undergoing...