How bp built Audi’s 2026 F1 fuel from the ground up
The FIA's sustainable fuel mandate forced bp to start over on Audi's power unit. Luc Jolly and Gabriel Bortoleto on what that took –...
Entain’s Gojic: Fixing detection starts with the customer
Entain CEE's Chief Sportsbook Officer Ivan Gojic on why market data alone no longer catches spot-fixing, the limits of AI, and cross-operator data sharingOperators...
Q&A: Anthony Gaud on gamification risks in gambling
Insider Sport spoke to Anthony Gaud about how gamification mechanics are blurring the line between entertainment and regulation in gamblingVideo games have been accused...
Breaking down the fan data connecting Liverpool and SAS’ partnership
Liverpool Chief Commercial Officer Ben Latty, presenting at Anfield yesterday (16 June), and SAS Chief Marketing Officer Jennifer Chase, speaking to Insider Sport, revealed...
Why Man City Esports isn’t just a badging exercise
Michael Russell reveals how Man City's Rocket League rise and RLCS showing come from a decade of selective, sustainable esports investmentFootball clubs have developed...
Q&A: Can padel ever become a ‘serious’ professional sport?
Fewer sports in the UK have burst onto the scene with such vigour as padel. According to the LTA, in 2019, there were around...
Q&A: Scott Grant on on Canada’s approach to competition manipulation
As sports betting becomes increasingly woven into the fan experience, Scott Grant discusses the growing risks around competition manipulation, the challenges facing Canada’s integrity...
Q&A: Mark Wrigley on F1’s betting push
Ahead of SBC Summit Canada, Formula 1's Head of Betting sets out how live data, operator partnerships, and product innovation can transform F1's wagering...
Kansas City bets on affordability to make its World Cup mark
As FIFA World Cup 2026 approaches, Kansas City's organising committee is positioning transit access and civic identity as central pillars of its tournament strategyWith...
How HPE keeps the world’s biggest sports events connected
Simon Wilson, Chief Technology Solutions Leader at HPE Aruba Networking, on AI, zero-touch infrastructure, and the phone-first transformation of live sportSimon Wilson has spent...