Q&A: England Athletics’ CEO on the commercial balancing act
England Athletics' CEO Chris Jones sets out how the governing body is redefining value, resilience and relevance in a changing sports economyAthletics is one...
Grand Slam Track bankruptcy leaves athletes and vendors out of pocket
What began as an effort to commercialise track‑and‑field has instead collapsed spectacularly, with GST now owing many athletes hundreds of thousands of dollars.A...
World Athletics reveals $1.73m ‘systematic theft’
World Athletics has disclosed a multi-year corporate theft totalling just over $1.73m (€1.5m), terminated two contracts, and referred the case to legal authorities, as...
Garmin runs into legal trouble with Strava
The fitness industry could be on the brink of its biggest upheaval in years as tensions rise between Strava and Garmin.Fitness tracker and social...
The race to redefine athletics
World Athletics is preparing a new biennial championship with record prize money and a made-for-TV format. Whether it strengthens the sport or fragments it...
World Athletics reports record Olympic reach but faces questions on long-term...
World Athletics has reported its strongest financial and commercial performance to date, underpinned by the Paris 2024 Olympic Games, but questions remain over whether...
Partnership Playbook: Asahi, Guinness, Qatar Airways, Emirates and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
BBC’s long-term athletics deal signals commitment to free-to-air coverage
Five-year agreement with Athletic Ventures ensures broadcast continuity for UK Athletics events through 2029BBC Sport has secured the long-term broadcast rights to major domestic...
Sydney Marathon’s Major status sparks economic growth potential
Sydney has become the seventh Abbott World Marathon Major alongside New York, London, Tokyo, Boston, Chicago and Berlin.This announcement positions Sydney as the premier...