Australian Open serves up Haier two-year sponsorship deal
TV and appliance company Haier has become a sponsoring partner of the Australian Open set to begin next January and last until 2027. Announced during...
Zverev and Bitpanda unite with shared ‘high standards’
Alexander Zverev, the world’s second-ranked tennis player, has signed a three-year exclusive partnership with crypto platform Bitpanda.As part of the agreement, Zverev will showcase...
Saudi PIF to focus on domestic Riyadh events and cut back...
The Saudi Arabia sovereign wealth fund behind some of the highest value sporting events in recent memory may be considering a change in strategy.As...
Insider Sport to provide on-the-ground coverage of SPORTEL Monaco
The Insider Sport team is getting ready to attend the Sportel Monaco conference taking place later this month, preparing for a range of conference...
ESPN remains home of US Open for next decade plus
Tennis at Flushing Meadows will continue to be broadcasted by ESPN in the US after the sports network agreed a new rights deal with...
ATP credits record sponsorship revenue to OneVision strategic plan
The ATP Tour has announced record sponsorship revenue for the 2024 season, citing continued growth with its partners, digital platforms and its OneVision strategic...
US Open and Emirates celebrate 13 years of partnership in latest...
Emirates has agreed a new long-term partnership extension to continue as a primary sponsor of the tennis US Open.As part of the extension, longtime...
Brits call for paddle tennis to become an Olympic sport
With the 2024 Paris Olympics well underway, people across the UK have been calling for paddle tennis to become the latest sport to be...
Nick Iliffe, ITIA: Why collaboration is key to upholding tennis’ integrity
Betting is rapidly expanding worldwide, with major markets like Brazil and the US legalising sports betting. This growth brings increased responsibility for sports organisations...
Sportradar to deploy AI for tennis players’ protection
Sportradar has partnered with Tennis Data Innovations (TDI) and the ATP Tour to launch a new initiative aimed at safeguarding tennis players.The new service,...