From data to prediction: Tennis betting’s next evolution

As Roland Garros approaches, Sportradar and ATP data partners point to a shift towards predictive models, richer player markets and growing safeguarding challenges across...

Italy to launch Wimbledon warm-up event after ATP licence acquisition

The Italian federation’s purchase of a Brussels-based tournament licence signals further expansion of the country’s footprint on the ATP calendar, with Milan and San...

Partnership playbook: HUGO BOSS, Meta, SPAR, Superbet and more

Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...

IBIA flags 70 suspicious betting alerts in Q1

Lower-tier competitions and globally fragmented markets continue to account for a significant share of integrity risks, according to the latest data from the IBIA.Integrity...

Wimbledon wins High Court battle to expand its facilities

Wimbledon host, The All England Club, has cleared a major legal hurdle in its plans to build 28 new courts and a public park,...

Why the BBC is being pushed to rethink its Wimbledon coverage

As viewing habits fragment and highlights culture grows, questions are emerging about whether even sport’s most established broadcast models are evolving fast enoughThe BBC...

Six and counting: Folliot banned in tennis fixing scandal 

Quentin Folliot becomes the sixth tennis player sanctioned in a widening match‑fixing investigation.The International Tennis Integrity Agency (ITIA) announced on December 11 that Quentin...

Rugby, cricket, tennis ‘low risk’ under new gambling ad rules 

Despite recent efforts to engage younger audiences, rugby, cricket and tennis are classified as low-risk sports for advertisementing gambling to under-18s.The UK Advertising Standards...

What the latest ATP Challenger Tour deal reveals about tennis

Another new commercial deal with the ATP Challenger Tour shows how tennis’ commercial growth is extending beyond the elite ATP circuit.The ATP Challenger Tour...

Partnership Playbook: Barbie, HUGO BOSS, Vuori, Betano and more

Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we spotlight the biggest sponsorship and commercial stories shaping global sport.This week, Flamengo...