Pickleball – The paddle sport conquering the US
You’d be forgiven for describing Pickleball as a ‘cute’ form of sport; that’s how Michael Barr, Bloomberg’s Business of Sports podcast host, first described...
Crypto promotion at the heart of ATP Tour – Bitpanda deal
The ATP Tour has added a new sponsoring partner for the 2025 season in the form of European crypto company Bitpanda. Bitpanda will become an...
ATP to focus on “great stories” following Overtime partnership
The ATP has partnered with sports media company Overtime to appeal to younger audiences through ‘behind-the-scenes’ tennis content. At the centre court of this deal...
Sinner banned from tennis for three months over positive drug test
World number one tennis player Jannik Sinner has been handed a three month ban after two drug tests came back positive last year. The Italian...
Tencent secures Wimbledon rights in China for next three years
Tencent, a Chinese technology conglomerate, has secured broadcast rights for Wimbledon in a multi-year partnershipOne of tennis’ grand slam competitions will be available to...
WTA achieves record viewership with Saudi support
The WTA has revealed record viewership numbers for the 2024 season as the impact of women’s tennis continues to expand. According to the WTA, the...
ITF confirms Stake’s presence at Davis Cup until 2026
The International Tennis Federation (ITF) has extended its Davis Cup sponsorship agreement with online sportsbook and casino Stake.Under this agreement, Stake will remain the...
beIN Sports serves up ATP Tour deal until 2028
beIN Sports has renewed its exclusive ATP Tour broadcast rights deal for the Middle East and North Africa (MENA) region until 2028. The renewed agreement...
Australian Open continues on Sport 24 after IMG secures extension
IMG has extended its agreement with Tennis Australia that will see the Australian Open remain on Sport 24 and Sport 24 Extra until 2027. The...
Australian Open serves up Haier two-year sponsorship deal
TV and appliance company Haier has become a sponsoring partner of the Australian Open set to begin next January and last until 2027. Announced during...