Flutter’s Brazilian “conscious sponsorship” approach goes beyond betting
Brazil’s regulated gambling sector is maturing, and Flutter’s Marco Ferreira Elias tells Insider Sport that compliance is now a core strategy when it comes...
CONMEBOL to enhance global viewership of Copa Libertadores with new packages
The 2025 Copa Libertadores may have concluded just three weeks ago, but CONMEBOL has already secured the competition's broadcast future in new and existing...
Paramount eyes similar UFC global exposure with two new market entries
Paramount's broadcast rights deal with the UFC just got bigger, expanding into two key UFC markets which could set to increase even further across...
TKO puts its combat sports eggs in Paramount’s basket
Zuffa Boxing follows UFC to Skydance’s Paramount following the success of its first card. Zuffa Boxing has announced Paramount will become its exclusive streaming...
Match-fixing and the weight of the jersey
Bruno Henrique still plays for Flamengo despite match-fixing charges, while others like Alef Manga faced swift bans. Riccardo Assis examines how status shapes justice...
Q&A: How São Paulo FC is defending sport’s ethical sidelines
As the presence of sports betting companies grows within Brazilian football, so too does the responsibility of clubs to safeguard the integrity of competitions....
Brazil President confirms 2029 Club World Cup hosting interest to Infantino
Brazil has confirmed its interest in hosting the 2029 FIFA Club World Cup following a FIFA summit held in Miami, Florida from June 19-21. Brazilian...
Europe shrugs as South America embraces FIFA Club World Cup
FIFA’s Club World Cup may not be garnering as much attention in Europe as the governing body may have hoped, but it’s certainly acting...
YouTube scores NFL’s São Paulo exclusive in streaming first
The NFL’s week one game in São Paulo, Brazil will be exclusively shown on YouTube.Announced in a statement on May 13, the game at...
River Plate bets big on global growth with Betano
Argentine football giant River Plate announced a partnership with online betting brand Betano on May 6, as the club looks to strengthen its position...