Hard Rock teams with Lionel Messi for 50th anniversary
Hard Rock International has marked its 50th anniversary celebrations by signing FC Barcelona’s Lionel Messi as its new brand ambassador for the next five...
UEFA selects AntChain as blockchain partner ahead of Euro 2020
UEFA has inked a five-year deal with AntChain, the blockchain business of Ant Group, ahead of the 2020 UEFA European Championships.
Under the terms of...
DAZN rebuffs Sky’s €500m Serie A content sharing bid
Digital sports subscription service and media business DAZN Group has rejected a €500 million bid from Sky Italia to ‘share’ the rights to the...
Fanslide to ‘transform’ Euro 2020 with fantasy football
London-based technology start-up Fanslide has launched the world’s first live, in-play, fantasy football game ahead of the upcoming UEFA European Championships, which aims to...
Nottingham Forest pens ‘record category’ sponsorship deal
Nottingham Forest has announced The Skinny Food Co as the EFL Championship club’s new back-of-shorts partner.
As part of the record category deal for the...
Sky Deutschland retains Premier League rights in three-year renewal
Pay-television broadcaster Sky Deutschland has renewed the rights to the English Premier League in Germany and Austria until 2025.
The new deal, which runs from...
Wolfsburg praises ‘genuine added value’ of Flow Lab partnership
Bundesliga club VfL Wolfsburg has partnered with Flow Lab, a start-up developer providing an app which acts as a personalised physical and mental health...
UEFA hits Latvian football club FK Ventspils with seven-year ban
Latvian football club FK Ventspils has been disqualified from UEFA competitions for the next seven years, the football authority’s Control, Ethics and Disciplinary Body...
Norwich terminates ‘error of judgement’ BK8 Sports sponsorship
Norwich City has announced the termination of its short-lived commercial sponsorship deal with Asian operator, BK8 Sports.
The deal, which was confirmed on Monday, was...
Bookmakers commit to Euro 2020 responsible advertising pledge
The bookmakers of the European Gaming and Betting Association (EGBA) have committed to the organisation’s Code of Conduct regarding responsible advertising during the UEFA...