Wrexham partners with Gatorade in ‘first of its kind’ deal

Wrexham AFC has named energy drink brand Gatorade as its official sports drink partner for the men’s and women’s teams. Under the agreement, fans will...

Betsson partners with Tornio FC in latest Italy infotainment deal

The sports marketing landscape in Italy remains tough for operators, but firms such as Betsson Group are finding means of brand exposure via infotainment...

‘If you can’t walk the walk, avoid talking the talk’ –...

UK sports marketing teams have been urged to ensure advertising around the upcoming UEFA Euro 2024 is restricted and adheres to industry codes of...

EBC becomes FC Barcelona’s official FX partner to extend reach across...

FC Barcelona and EBC Financial Group (ECB) have struck a three-and-a-half year agreement for the latter to become the Spanish football club’s official foreign...

Ninth tier club eyes up Premier League after $4.5m bitcoin investment

Real Bedford FC has announced that Winklevoss Capital, owned by Gemini founders Cameron and Tyler Winklevoss, has made a $4.5m bitcoin investment into the...

AC Milan unveils “first ever” front row exclusive experience

AC Milan has unveiled a new exclusive fan experience that allows visitors to the San Siro to sit front row in a “first ever”...

Sunderland announces Hummel as new kit partner for next season

Sunderland AFC kits will be manufactured by Danish sportswear brand Hummel from next season onwards in a new multi-year partnership.  Hummel will become the EFL...

Sheffield Utd face 2024/25 points deduction as EPL maintains strict financial...

The Premier League has docked Sheffield United two points, due to be taken away from the South Yorkshire club in the 2024/25 season. Sheffield United...

New Premier League transfer cap agreed by clubs under PSR changes

A player transfer percentage cap has been agreed upon by Premier League clubs as part of new changes to Profit & Sustainability Rules (PSR).  The...

The Athletic editor Alex Kay-Jelski named Director of BBC Sport

Alex Kay-Jelski has been confirmed as the new Director of BBC Sport to replace the outgoing Barbara Slater. His tasks will include engagement with external...