Connecting Brands: How influencer marketing has helped the sports sector ride...

Now more than ever, sports brands have had to get ‘creative’ amid the pandemic, and many have turned to influencer marketers and brand ambassadors...

LVBet nets partnership with Douglas Costa

Brazilian international and Bayern Munich midfielder Douglas Costa has been named Brand Ambassador for Brazil by online sportsbook and casino brand LVBet. The 30-year old...

Various cities ‘at risk’ of losing Euro 2020 hosting status

Bilbao, Dublin and Glasgow are all ‘at risk’ of losing co-hosting duties for the delayed 2020 European Championships, with UEFA considering cutting the three...

La Liga clubs fall short of €2 billion income amid pandemic

Clubs across the top two tiers of Spanish football have lost out on more than €2 billion in total income during the 2019/20 and...

BeIN awarded emergency injunction against Fenerbahçe

Turkish Süper Lig rights-holder beIN Media Group has won an injunction against Fenerbahçe to prevent the club manipulating its logo and branding as part...

Pirelli to conclude long-standing Inter Milan collaboration

Inter Milan and Pirelli have announced they will conclude their just short of three decade-long collaboration at the end of the current campaign. The Italian...

UK sports designated £300m summer rescue package in 2021 Budget

UK ministers have tabled a £300 million sports summer recovery package for British sports, which will provide much needed financial support for English cricket,...

SBC Digital Latinoamérica: Grassroots can be a beneficiary of sports betting...

With sports betting legislation looming over the Latin American region, it is imperative now more than ever for gambling brands and sports teams to...

Joe Cole aligns with Nova88 in brand ambassador deal

Former England international Joe Cole has joined Nova88 as the Asian sportsbook’s new brand ambassador. To mark the partnership, Nova88 will release a series of...

Date set for Canal+ and LFP court ruling

A Parisian court has set a date for the legal decision regarding the legal case between pay-TV broadcaster Canal+ and the French Professional Football...