Manchester United links with Laybuy

Manchester United has announced a new partnership with Buy Now, Pay Later (BNPL) provider Laybuy.  The partnership looks to boost engagement by giving the club’s...

Yakubu Ayegbeni: The importance of finding the right brand to promote

Brand ambassadors provide companies with the opportunity to promote their brand using a recognisable face while also utilising that star to gain a wider...

Report: FIFA World Cup ranked as most marketable sporting property

According to SportsPro’s inaugural report, the FIFA World Cup has been named as the most marketable sports property with the competition beating the likes...

FIFA to highlight steps to protect the integrity of football at...

FIFA's Head of Integrity Ennio Bovolenta will deliver the keynote for the Sports Integrity track at this month’s Betting on Sports Europe - Digital...

Bundesliga International strikes free-to-air LatAm broadcast partnership with OneFootball

OneFootball has announced that it will create a ‘digital-first, free-to-air broadcasting model’ for all Bundesliga fixtures this season in a number of LatAm football...

Dugout highlights growth in women’s football with latest viewership figures

Football-specific digital media company Dugout has released figures highlighting the continued growth of women’s football, particularly in content engagement, with video views increasing by...

Atalanta B.C seals Crypto Millions Lotto partnership

Following on from its partnership with Wolves, Crypto Millions Lotto has announced an agreement with Serie A side Atalanta B.C for the 2020/21 campaigns. As...

PSG elevates engagement through Sorare collaboration

French champions PSG has strengthened its global engagement through a new partnership with Sorare.  It comes as the Sorare officially launched in the US, paving...

Roc Nation Sports hires agent Redmond as head of football

Roc Nation Sports has announced the hiring of FA licensed agent Alan Redmond as its head of football with the firm looking to strengthen...

IQONIQ adds La Liga to its growing portfolio of partners

La Liga has boosted its fan engagement opportunities by striking a three-year licence agreement with debuting platform IQONIQ. As a result of the deal, fans...