World Rugby continues to enhance ‘pivotal’ Emirates sponsorship

World Rugby has extended its long-standing partnership with Emirates as a worldwide partner for the Rugby World Cup 2023 in France and Rugby World...

YCCC catches on to fan engagement opportunities in Virtua partnership

Yorkshire County Cricket Club (YCCC) has named Metaverse platform Virtua an official partner of the team for the remainder of the 2022 season and...

Disney Star showcases Cricket Australia for seven years

Cricket Australia has announced a deal with Disney Star which will broadcast all men's and women's international cricket played in Australia into India. Starting from...

ECB makes cricket ‘even more accessible’ in Sky Sports media deal

The England and Wales Cricket Board (ECB) has extended its media rights deal with Sky Sports through to 2028 to produce more of the...

Fake IPL tournament used ‘crowd sound effects’ to scam Russian bettors

It has been revealed that a fake Indian Premier League competition took place, set up by a gang who used farm labourers acting as...

Women’s Cricket World Cup third most digitally engaged event in ICC...

The International Cricket Council (ICC) has revealed that the ICC Women’s Cricket World Cup 2022 was its most digitally engaged women’s event ever. In a...

Men’s and women’s rights sold separately in ICC media tender

The International Cricket Council (ICC) has released its first Invitation To Tender (ITT) for media rights for the next cycle of ICC events beginning...

ECB renews Sportradar live data and fan engagement partnership

The England and Wales Cricket Board (ECB) has extended its live data and fan engagement partnership with Sportradar’s InteractSport solution until 2024. The ECB has...

Emirates secures longest sponsorship in English domestic cricket

Emirates has signed a seven-year extension of Lancashire Cricket’s headline partnership, which includes naming rights of the Emirates Old Trafford stadium. Until 2029, the deal...

MLC ‘rapidly accelerates progress’ in $44 million financial injection

Major League Cricket (MLC) has completed a $44 million Series A and A1 Fundraising Round in an expansion of the sport across the US. With...