International Cricket Council extends sponsorship with Coca-Cola

The International Cricket Council (ICC) has announced Coca-Cola as the exclusive non-alcohol drink beverage across all three of its tournament formats. Commencing an eight-year arrangement,...

IMG ARENA granted exclusive global data and streaming rights for Cricket...

Sports data supplier IMG ARENA has teamed up with cricket data and analytics provider CricViz to secure the exclusive data and streaming rights for...

TNT Sports to showcase England Women’s journey on Indian cricket tour

UK cricket fans will be able to follow the England women’s tour on TNT Sports as they head out to Mumbai for an international...

Amazon Prime gets exclusive rights access to ICC cricket in Australia

Amazon Prime Video has landed a four-year deal for the exclusive live broadcast rights to ICC Cricket in Australia.Available to Australian Prime Video customers,...

ASA takes aim at Essex County Cricket’s cryptoassets social post

The ASA has upheld complaints over a social promotion from Essex County Cricket Club. The post promoted digital assets and which promoted cryptoassets, as part...

ICC & NEAR Foundation provide Web3 functions for 2023 World Cup

The International Cricket Council (ICC) and London-based tech firm the NEAR Foundation will work together by bringing Web3 to the forefront of enhanced fan...

ECB unable to fulfil ICEC equal pay deadlines 

The England and Wales Cricket Board (ECB) has refused to commit to a specific deadline in which it addresses the pay gap between men...

ICC launches vertical video for Men’s World Cup coverage 

The International Cricket Council (ICC) will reveal a new vertical video feed option during the Men’s Cricket World Cup 2023 coverage supported by Disney...

UK women’s sport viewership takes a significant leap

Research carried out by the Women’s Sport Trust has revealed that women’s sport in the UK is on the rise with TV viewership increasing...

T20 Cricket to be voted on as Olympic sport by IOC

Members of the International Olympic Committee (IOC) are set to vote on whether to include T20 cricket as an official Olympic sport for the...