PSL swings four year extension deal with Habib Bank

The Pakistan Super League (PSL) has extended Habib Bank Limited’s (HBL) title sponsorship for a further four years. Beginning again in 2022, the bank earned...

BT Sport renews UK rights for The Ashes

BT Sport has extended its broadcasting arrangements with the Australian men’s and women’s cricket teams until 2025, including the prominent The Ashes tournament. The four-year...

TruMedia and Stats Perform to continue sports analytics partnership

TruMedia and Stats Perform will continue working on development of their joint project, the ProVision sports analytics platform, under the terms of a five-year...

Glazers show interest in IPL cricket team purchase

Manchester United FC’s owners, the Glazer family, have shown interest in buying one of the two new IPL cricket teams, according to the Mail...

T20 World Cup ensures ‘world-class protection’ in Dettol deal

The International Cricket Council (ICC) has announced Dettol as the official hygiene partner of the Men’s T20 World Cup. The collaboration looks to ensure ‘world-class...

ICC signs new cryptocurrency exchange partner

The International Cricket Council (ICC) has announced a partnership with cryptocurrency platform, FTX, where it will become the official cryptocurrency exchange partner for ICC...

ICC engages fans in Sportradar streaming partnership

The International Cricket Council (ICC) has announced a partnership with Sportradar, making the latter the official data distribution and betting live streaming partner of...

PCA strengthens gamble awareness in partnership with EPIC

The Professional Cricketers’ Association (PCA) is to enhance education of the issues of gambling in the sport via a four-year partnership with EPIC Risk...

Astropay gains exposure in first-time cricket deal

Astropay has entered the international cricket market after signing an agreement to sponsor Sri Lanka T20 ahead of the T20 World Cup. In collaboration with...

Castore builds sports links in supplying CSA kit

Cricket South Africa (CSA) has introduced Castore as its official apparel partner for the next three years. The collaboration, running from October 1 2021 to...