International Cricket Council renews Aramco sponsorship

Aramco’s extension with FIFA has been followed up by a four-year renewal of its partnership with the International Cricket Council (ICC). The Saudi Arabian national...

Calvin Samut, Socios: “Storytelling is among the most powerful marketing tactics”

Three of the biggest tournaments in the sports scene are coming up this summer. These present some big marketing opportunities, but brands need to...

Meta to curate fan activations on Instagram for 2024 IPL season

Tech giant Meta will work alongside a plethora of online content creators and Star Sports to create cricket-tailored fan activations for the upcoming Indian...

UK govt aligns £35m cricket investment with major tournaments

Prime Minister Rishi Sunak has unveiled a £35m initiative to enhance grassroots cricket facilities and promote wider access to the sport within state schools. This...

Sky Sports secures IPL broadcast rights until 2027

The Indian Premier League (IPL) will be broadcasted on Sky Sports for UK and Ireland cricket fans for the next three years.  Sky Sports agreed...

ECB issues warning over All Stars Cricket and Dynamos Cricket phthalate...

A ‘number of items’ used in grassroots youth cricket have been recalled by the England and Wales Cricket Board (ECB) due to containing phthalate...

MLC hits for six securing Cognizant as title sponsor

Major League Cricket (MLC) has announced Cognizant, a technology services company, as its first-ever title sponsor.  Announced ahead of the competition’s second season, which is...

Disney Star teams up with CricViz for cricket insights

Disney Star has appointed CricViz as data analysis and insights partner for the upcoming 2024 IPL and ICC Men’s T20 World Cup. The deal will...

TATA Group renews IPL sponsorship with record-breaking deal

The Indian Premier League (IPL) has announced TATA Group as its title sponsor in a new five-year agreement following a record-breaking deal.  TATA Group has...

UK faces risk of TV blackout for England’s cricket tour of...

Rights to England’s five-Test tour series against India are still yet to be sold, three weeks before the first match.  A familiar situation is shaping...