Castore continues sports drive with England cricket deal

From April 2022, men and women’s kits for the England Cricket team will now be supplied by British clothing manufacturer, Castore, in a new...

BT Sport strengthens cricket portfolio with CPL addition

The Caribbean Premier League (CPL) has been incorporated into BT Sport's suite of cricket competitions, with the broadcaster providing coverage of the 2021 tournaments. As...

Socios.com adds CPL to list of sports partners

The Caribbean Premier League (CPL) has partnered with blockchain technology platform Socios.com, further enhancing the firm’s presence in the sports space. As a result of...

Horizm expands sports portfolio with CWI partnership

Digital inventory management firm Horizm has partnered with Cricket West Indies (CWI), with the aim of unlocking revenues from the governing bodies website and...

ECB: The Hundred draws in 16m viewers and new demographics

The Hundred, the England and Wales Cricket Board’s (ECB) new 100-ball franchise tournament, has recorded a total television audience of 16.1 million viewers. Overall, 510,000...

Report: BT Sport strengthens cricket offering with Ashes coverage

BT Sport has reportedly enhanced its coverage of major international sporting fixtures by acquiring the media rights to The Ashes cricket tournament. According to the...

ICC calls for cricket to be included as an Olympic sport

The International Cricket Council (ICC) has initiated a push for cricket to be integrated into the Olympic Games in time for the Los Angeles...

England players to complete IPL following Bangladesh tour postponement

The England cricket team’s tour of Bangladesh, initially pencilled for September and October 2021, has been postponed until March 2023. The England and Wales Cricket...

Nielsen Sports: The Hundred draws in younger viewership demographic

The England and Wales Cricket Board’s (ECB) new tournament format, The Hundred, recorded impressive viewing figures for the opening weekend, despite fierce competition for...

BCCI confirms second leg IPL 2021 schedule in UAE

The Board of Control for Cricket in India (BCCI) has unveiled the schedule for the remainder of the VIVO Indian Premier League (IPL) 2021...