ICC unites with AELTC for celebration of 2019’s Super Sunday

A new content collaboration between the International Cricket Council and The All England Lawn Tennis Club (AELTC) has been announced to celebrate 2019’s dramatic...

Ganguly denies conflict of interest over fantasy sports tweet

Sourav Ganguly stated there was no “conflict of interest” in a tweet he made about fantasy cricket brand My11Circle during his country’s T20 international...

Bangladesh captain sanctioned with two year suspension over ICC breaches

Bangladesh captain Shakib Al Hasan has been banned from all cricket for two years by the International Cricket Council (ICC), after he accepted three charges...

The Hundred Draft – Social reaction

Further aiming to elevate the flamboyance and pomp of short form Cricket, last night’s draft for the ECB’s upcoming ‘The Hundred’ tournament, was not...

New Balance strikes partnership with The Hundred

New Balance has been unveiled as the official kit supplier for all eight teams in the ECB's much anticipated The Hundred cricket tournament. As part of...

ECB unveils New Era as latest partner of The Hundred

The ECB has penned a new partnership with New Era, as it becomes the latest official sponsor of The Hundred.   The new three-year partnership, sees...

Indian cricket finds new home for next season

The home fixtures of the Indian cricket team will be broadcast on multi-territory OTT platform, YuppTV. It follows the acquisition of the digital streaming rights for...

CPL strengthens principal partnership with Hero MotorCorp

The Caribbean Premier League (CPL) has extended its partnership with Hero MotorCorp Limited. The three year extension sees the motorcycle and scooter  manufacturer continue as...

Stokes heroics draws in record breaking viewers

Sky Sports saw a record breaking 2.1 million viewers tune in to Sunday’s third Ashes Test as Ben Stokes powered England to a one-wicket...

Campaign in focus – The Goat Agency: The legacy of the...

The 'campaign in focus' series documents a sporting campaign of The Goat Agency, identifying the challenges of reaching that sport’s demographic, as well as...