Amazon Prime gets exclusive rights access to ICC cricket in Australia

Amazon Prime Video has landed a four-year deal for the exclusive live broadcast rights to ICC Cricket in Australia.Available to Australian Prime Video customers,...

ASA takes aim at Essex County Cricket’s cryptoassets social post

The ASA has upheld complaints over a social promotion from Essex County Cricket Club. The post promoted digital assets and which promoted cryptoassets, as part...

ICC & NEAR Foundation provide Web3 functions for 2023 World Cup

The International Cricket Council (ICC) and London-based tech firm the NEAR Foundation will work together by bringing Web3 to the forefront of enhanced fan...

ECB unable to fulfil ICEC equal pay deadlines 

The England and Wales Cricket Board (ECB) has refused to commit to a specific deadline in which it addresses the pay gap between men...

ICC launches vertical video for Men’s World Cup coverage 

The International Cricket Council (ICC) will reveal a new vertical video feed option during the Men’s Cricket World Cup 2023 coverage supported by Disney...

UK women’s sport viewership takes a significant leap

Research carried out by the Women’s Sport Trust has revealed that women’s sport in the UK is on the rise with TV viewership increasing...

T20 Cricket to be voted on as Olympic sport by IOC

Members of the International Olympic Committee (IOC) are set to vote on whether to include T20 cricket as an official Olympic sport for the...

Lotto Sport picks up Cricket South Africa kit manufacturing deal

Cricket South Africa (CSA) has revealed Italian sports apparel manufacturer Lotto Sport as its latest official kit producer.  The first public showcase of the new...

Viacom18 parts with $721m to secure Indian cricket rights

Mumbai-based media group Viacom18 has signed a five-year deal with the Board of Control for Cricket in India (BCCI) for the TV and digital...

Mastercard named headline sponsor of ICC Cricket World Cup

The International Cricket Council (ICC) has announced that Mastercard has become the global partner for the 2023 Men’s Cricket World Cup.  Set to take place...