British & Irish Lions select talkSport for fourth consecutive Tour 

The British & Irish Lions has named talkSport as the exclusive audio broadcast partner for this summer’s Tour to Australia. Under the agreement, talkSport will...

Six Nations taps Monopoly Go! to enhance digital fan engagement

Six Nations Rugby has named Scopely’s ‘Monopoly Go!’ as its first-ever mobile gaming partner.The agreement aims to ‘enhance the fan experience’ by offering both...

British & Irish Lions celebrates 20 years of DHL partnership ahead...

The British & Irish Lions and DHL Express will celebrate 20 years of partnership together ahead of the Rugby Union team’s tour of Australia...

RL Commercial and IMG re-launch improved ‘Our League’ app

Rugby League Commercial and IMG have re-launched Our League, Rugby League’s official fan app, in partnership with Urban Zoo.Following the update, supporters are able...

Sweeney’s pay hike sparks RFU leadership vote

The Rugby Football Union (RFU) has announced that a vote will be held by clubs across England on the future of its Chief Executive...

OlyBet adds Stade Toulousain to France sports sponsorship strategy

French Top 14 rugby union club Stade Toulousain has partnered with OlyBet in a multi-channel arrangement.OlyBet, which is headquartered in Estonia but active across...

World Rugby Chair shares challenges and opportunities in 2025

Brett Robinson, Chair of World Rugby, has outlined the organisation’s vision for 2025 in an open letter, calling it "a landmark year”.In his letter,...

Abi Tierney focuses on future after WRU posts loss

Wales Rugby Union Chief Executive Abi Tierney has outlined her vision for the future while addressing a £7.5m loss in the organisation’s latest annual...

British & Irish Lions enhance digital experience with 2025 kit

The British and Irish Lions has unveiled its 2025 jersey, incorporating a Near Field Communication (NFC) tag to enhance fan engagement.New Zealand-based sports brand...

Rugby League Commercial eyes future success with new appointment

Rugby League Commercial has appointed Joe Steel as its Director of Marketing and Communications following a record-breaking conclusion to the season.In his new position,...