Sky Sports to show all 170 Super League games in new...
Sky Sports and the Betfred Super League have agreed a new three-year exclusive rights deal that will see the UK broadcaster for the first...
British & Irish Lions choose IMG to expand global commercial success
Global sports firm IMG has landed a partnership with The British & Irish Lions as the team’s worldwide licensing agency until 2027.
IMG is set...
IRFU and Bank of Ireland partnership deepens until 2028
The Irish Rugby Football Union (IRFU) and the Bank of Ireland’s relationship has strengthened as the latter becomes Irish rugby’s official partner until the...
Report: New Zealand’s All Blacks takes first place in global rugby...
The national rugby team of New Zealand has once again emerged as the most valuable rugby brand in the world.
A new report by Brand...
2023 Rugby World Cup embraces wearable payments
Wearable payment tech firm DIGISEQ is providing prepaid fobs for those attending the 2023 Rugby World Cup to enable contactless payments across selected hospitality...
Betfred renews long-term partnership with Rugby League
Betfred and Rugby League Commercial (RLC) have extended their contract by three more years for a total of 10 seasons until 2026.
Betfred first teamed...
IMG picked by PWR to drive fan engagement with women’s rugby
IMG has been chosen by Premiership Women’s Rugby (PWR) to support the league’s development of its new digital and content channels strategy.
PWR will utilise...
ANJ rolls out safer gambling campaign for Rugby World Cup
The France 2023 World Cup has prompted l’Autorité Nationale des Jeux (ANJ) to refresh its nationwide safer gambling campaign.
The tagline, “Rugby has its codes, so does...
EPCR names Investec as rugby title sponsor of the Champions Cup
The European Professional Club Rugby (EPCR) has unveiled bank and wealth management firm Investec as the official title partner of the Champions Cup rugby...
Hollywoodbets lands new Rugby Union collaboration
Hollywoodbets has been confirmed as the title sponsor of South African Rugby Union team, The Sharks.
The pair have grown the collaboration – which originally started in 2019 –...