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Partnership Playbook
Partnership Playbook
BREAKING
Commercial
Time to read: 4 min
Partnership Playbook: Visa's NFL return, Arsenal cards and the NHL’s deal run
October 7, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Shirts, WWE and Tesco's WSL play
September 30, 2026
Partnership Playbook
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Latest News
Time to read: 6 min
Partnership Playbook: La Liga, Man City and Visa
September 23, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: Brentford, Palace and Super League
September 16, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: Sport finds more room for sponsors
September 9, 2026
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: Liverpool’s next shirt deal
September 2, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: FIBA turns VR into a courtside seat
August 26, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: Burnley’s sponsor scramble
August 19, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: 1,000 sponsors, louder cars and Arsenal’s Emirates deal
August 12, 2026
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Data, deals and DUDE Wipes
August 5, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Betano’s pivot, SoFi’s athlete push
July 29, 2026
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: PGA closes on LIV, PSG’s Chinese ally
July 22, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Man Utd’s stadium, The Hundred’s gamble
July 15, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 7 min
Partnership Playbook: World Cup, F1 and Chelsea
July 8, 2026
Partnership Playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: West Ham, NWSL, DAZN and Qatar
July 1, 2026
Partnership Playbook: Bale, beIN and ESPN
BREAKING
Features
Time to read: 6 min
Partnership Playbook: Bundesliga, Monzo, Polymarket and more
June 24, 2026
Partnership Playbook: Bale, beIN and ESPN
BREAKING
Features
Time to read: 5 min
Partnership Playbook: Bale, beIN, Man Utd and more
June 17, 2026
Partnership Playbook: Bale, beIN and ESPN
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Sportradar, Lakers, Airbnb and more
June 10, 2026
Partnership Playbook: Bale, beIN and ESPN
BREAKING
Commercial
Time to read: 4 min
Partnership Playbook: Manchester United Betway training kit sponsorship, Alpine's Gucci deal and more
June 3, 2026
partnership playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Google, Unilever, Coca-Cola, Hasbro, and more
May 27, 2026
Partnership playbook
BREAKING
Latest News
Time to read: 7 min
Partnership playbook: American Airlines, Betano, Mastercard, Visa and more
May 20, 2026
Partnership playbook
BREAKING
Latest News
Time to read: 6 min
Partnership Playbook: Google, AWS, Accenture, BT and more
May 13, 2026
partnership playbook
BREAKING
Football
Time to read: 5 min
Partnership playbook: EA Sports, Novartis, ŌURA, Sports Illustrated, and more
May 6, 2026
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Featured Articles
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
BREAKING
Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026
Football clubs in Brazil against betting ban
BREAKING
Features
Time to read: min
Nine Brazilian clubs warn betting ban would push teams into insolvency
September 18, 2026