Bundesliga chases World Cup fans with US TV deals
The Bundesliga is the latest European league looking to convert a growing US football audience.The Bundesliga has played its cards in the fight to...
How FIFA found a loophole around World Cup final halftime rules
FIFA’s plans to host a 30 minute halftime show featuring some of the world’s most recognisable artists is in breach of the game’s half...
Unlicensed gambling sponsors face UK sports ban from 2027
DCMS consultation would make sponsorship deals with unlicensed gambling operators a criminal offence, threatening Everton, Chelsea and F1 arrangementsThe UK’s Department for Culture, Media...
Q&A: RL Commercial on life after a record Magic Weekend
Rhodri Jones, Managing Director of RL Commercial, tells Insider Sport how Magic Weekend is helping grow Rugby League's fanbase.Rugby League is a way of...
Aston Villa’s £20m Visit Rwanda deal draws sportswashing warning
Amnesty International says Rwanda will use Aston Villa's record shirt deal to deflect from its human rights recordAston Villa has named Visit Rwanda its...
Proposed Brazil sports law puts CBF on collision course with FIFA
A leading sports lawyer warns that Deputy Luiz Carlos Hauly's bill breaches the constitutional autonomy of sporting bodies and risks triggering FIFA intervention against...
What the BBC’s move on Channel 4 means for free-to-air sport
Matt Brittin's case for a British “sovereign platform” between the BBC and Channel 4 rests on reach. Live sport is where the biggest free-to-air...
ITV World Cup audiences show what Sky deal could bring
As ITV enjoys huge World Cup audiences, its growing overlap with Sky offers a glimpse of the future post-merger.ITV has achieved a two-year viewing...
Why a bidding war may ensue over the NBA’s newest team...
The NBA’s proposed Las Vegas-based expansion team is the subject of significant interest from multiple suitors.The proposed NBA expansion team in Las Vegas has...
Sports betting ads compared to cigarette marketing in Brazil
Brazilian lawmakers are considering tighter restrictions on sports betting advertising amid concerns over gambling addiction and consumer harm.A public hearing hosted by Brazil's Sports...