Women’s football is growing fast – far beyond Europe
While Europe celebrates record crowds and primetime drama, a parallel story is unfolding in Morocco.England’s Lionesses booked their place in the final of the...
PFL makes African play with Sporty Group partnership
The PFL is accelerating its African expansion through a wide-ranging deal with Sporty Group.The Professional Fighters League (PFL) has revealed a multi-year partnership with...
PFL signs Middle East partner as promotion chases regional growth
The Professional Fighters League (PFL) has partnered with STARZPLAY to boost engagement in the Middle East and North Africa (MENA).Kicking the deal off with...
FIFA considering 2030 World Cup expansion to 64 teams
FIFA is evaluating whether to expand the World Cup once again, this time to 64 teams for the 2030 tournament according to Reuters.The global...
Senegal’s 2026 Olympics to drive change across Africa
Senegal has said it aims to use the 2026 Youth Olympic Games (YOG) as a driving force for change through sport, marking the first...
beIN Sports serves up ATP Tour deal until 2028
beIN Sports has renewed its exclusive ATP Tour broadcast rights deal for the Middle East and North Africa (MENA) region until 2028. The renewed agreement...
UFC’s du Plessis signs with Betway to inspire African talent
UFC middleweight champion Dricus du Plessis has partnered with sportsbook Betway as its newest ambassador.The partnership has a focus on Betway’s African operations. Hailing...
Newly formed racing media hub signs debut international partnership
A racing media company created by a consortium of horse racing stakeholders has secured its first deal, partnering with Morocco’s Société Royale d’Encouragement du...
Premier Soccer League doubles down on responsible betting
Social responsibility has become a core focus in sports betting marketing, with responsible gambling an integral part of campaigns across various markets.Earlier this week,...
Riot Games brightens esports’ future with Dispute Resolution
Riot Games has introduced a Dispute Resolution programme aimed at strengthening and enhancing the esports ecosystem across EMEA.The Dispute Resolution for Riot Games’ Esports,...