From the NFL to the MLB, are US broadcast rights too...
MLB becomes the latest US sports league to potentially be under the federal spotlight over its vast amount of broadcast rights packages distributed to...
Paying to watch the NFL? DOJ takes notice
The NFL is the US’ most valuable and watched sports leagues, but a Department of Justice investigation and government criticism has questioned whether its...
Partnership playbook: Amex, P&G, Pepsi, WHOOP, and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
NFL moves to hire replacement refs as CBA talks collapse
The NFL and its referees union are heading toward a lockout as disputes over pay, accountability and job structure push both sides to breaking...
Partnership playbook: Accenture, Barclays, YouTube, and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Miami Dolphins valuation surges to $12.5bn after latest share sale
The Miami Dolphins has scaled its valuation once again after Chinese billionaire Lin Bin has acquired a minority stake in the NFL franchise. Chinese billionaire...
Can the NFL turn Super Bowl success into global growth?
The NFL is pushing the Super Bowl onto the global stage, but its international reach still sits behind the world’s biggest sports.The National Football...
The making of a modern Super Bowl
As the Seahawks and Patriots prepare for Santa Clara, the Super Bowl’s influence stretches far beyond the field, reshaping global broadcasting, hospitality, advertising and...
NFL to play nine international games in 26/27 with Saints to...
The NFL’s ambitions to become a global sport and brand reaches another corner of the world as it announced it will play its first-ever...
Seahawks up for sale post-Super Bowl as Jeff Bezos linked
After Sunday’s Super Bowl LX, the Seattle Seahawks will be up for sale according to reports and Jeff Bezos’ name has once again been...

































