DraftKings & BetMGM take advantage of $7m Super Bowl ads

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Super Bowl advertisements are a yearly tradition for the NFL’s flagship game and betting operators DraftKings and BetMGM made it their mission to be...

NFL selects Real Madrid’s stadium for regular season game

The Santiago Bernabéu
The NFL has announced that its first game in Spain will be played at the Santiago Bernabéu in partnership with Real Madrid. The announcement that...

Tom Brady edges closer to securing 7% stake in Raiders

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NFL legend Tom Brady is one step closer in securing an ownership stake in the Las Vegas Raiders after recently clearing a threshold to...

Caesars prepares for Super Bowl LVIII with range of new betting...

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Ahead of Super Bowl LVIII, Caesars Sportsbook has unveiled a suite of new betting propositions for NFL’s flagship game on 11 February in Las...

NFL 2023 sponsorship revenue soars 15% to $2.35bn

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As another NFL season draws to a close, with the Kansas City Chiefs taking on the San Francisco 49ers at Super Bowl LVIII, the...

San Francisco 49ers extend Levi Strauss deal ahead of Super Bowl...

San Francisco 49ers
Levi Strauss has secured a 10-year extension to its partnership with San Francisco 49ers which will see the clothing brand continue to hold stadium...

Report: NFL in “advanced talks” over ESPN equity stake

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The NFL is edging nearer to acquiring an equity stake in ESPN which would see the league’s in-house media assets controlled by the US...

Peacock: NFL’s AFC Wild Card game “most streamed US live event”...

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History was made during last weekend’s NFL Wild Card Weekend as Peacock announced that the AFC Wild Card game was the most-streamed live event...

Spurs and Bayern to host NFL teams for 2024 international games

Spurs and Bayern to host NFL teams for 2024 international games
The NFL has confirmed the host venues for its 2024 International Games, which will see four franchises play fixtures in London, England, and Munich,...

Amazon’s Thursday Night Football NFL coverage up 24%

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Amazon’s Thursday Night Football (TNF) NFL coverage has seen a 24% surge in viewership from the previous year.  Currently in the second year of its...