Sportradar cements US presence with Synergy Sports acquisition

Sportradar has entered into a definitive agreement to acquire US-based sports technology and analytics firm Synergy Sports. Strengthening its position in the US market, Sportradar...

NFL reportedly in talks to extend Sportradar partnership

The National Football League (NFL) is reportedly in talks with Sportradar concerning an extension of its data rights partnership, as the league looks to...

Fox Bet expands sporting presence with NFL partnership

Fox Bet has further enhanced its position in the US sports sponsorship sector via an agreement with the National Football League (NFL). The agreement will...

NFL locks down $110bn worth of new media rights agreements

The National Football League (NFL) has tied down long-running broadcast deals with its media partners, including CBS, ESPN, Fox and NBC, worth around $110...

ESPN secure seven-year NHL broadcasting agreement

Disney-owned sports media network ESPN has secured a seven-year contract with the National Hockey League, confirming reports which surfaced on 9 March. The agreement will...

Kansas City Chiefs lands first naming rights agreement

The Kansas City Chiefs has designated the Government Employee Health Association Inc (GEHA) as its first ever venue naming rights sponsor in a long-term...

ESPN set to retain NFL Monday Night Football package

The National Football League (NFL) and Disney, owner of ESPN, have reportedly come to an agreement regarding the sports network’s coverage of the popular...

Washington Football Team to reveal new name in 2022

The Washington Football Team of the National Football League (NFL) is set to reveal its new team identity in 2022. A statement from the franchise...

NFL enters negotiations over broadcasting fees

The National Football League (NFL) has entered negotiations with its broadcasting partners after calling for a 100% price increase, but Disney is resisting. As reported...

Super Bowl generates $95.8 million media value for five biggest NFL...

The 2021 Super Bowl LV generated $95.8 million in media value for the top five sponsors, data from GumGum Sports has revealed. The Al-driven sponsorship...