Online sportsbook Marathonbet has become the first ever Official Training Kit Partner to Manchester City following the announcement that it has strengthened its existing deal with the Premier League champions.
The new enhancement to the existing partnership sees Marathonbet build on the previous 18 months in which it has operated as City’s Official Global Betting Partner.
As a result of the new deal, the operator will continue in its previously agreed capacity, however, it will now have the added benefit of having its branding added to the training kits of City’s men’s and women’s senior teams.
Omar Berrada, chief operating officer at Manchester City, commented: “Launching our first training kit partner is a significant moment for Manchester City and we are delighted to be doing this with our existing partner, Marathonbet.
“The last eighteen months of partnership have been extremely positive for both organisations and we are pleased to recognise this success by expanding our relationship together.”
The partnership was launched earlier today at the City Football Academy with current City stars such as Sergio Aguero, Bernardo Silva, Gemma Bonner and Megan Campbell all joining senior men’s team boss Pep Guardiola to unveil the new kit branding.
Natalia Zavodnik, CEO of Marathonbet, added: “It’s been a privilege to be alongside Manchester City as their Official Betting Partner during one of the most exciting chapters in the club’s recent history.
“We have been offering fans around the world the chance to benefit from our unique giveaways, competitions and once-in-a-lifetime opportunities, and we are delighted to be strengthening our partnership today as Marathonbet also becomes the club’s first ever Official Training Kit Partner.”
Both organisations have been working together since the summer of 2018 and aside from being the club’s Official Global Betting Partner, Marathonbet has aided City in creating a number of fan initiatives and has since become a key component of the Manchester City matchday experience.
Marathonbet has also represented the club around the world, most recently during the sportsbook’s Nigeria launch where it arranged for City’s trophy tour, featuring all six
trophies won by the men’s and women’s team last season, to be brought to the African country.