PGA Tour player and ambassador Charley Hoffman has signed an exclusive agreement with fantasy sports gaming platform Monkey Knife Fight (MKF).
As part of the deal, the 20-year pro golfer has become an official partner in fantasy sports for MKF. Moreover, Hoffman will display the firm’s logo on all of his apparel and social media profiles.
Hoffman commented: “Fantasy sports is a growing passion of mine and I couldn’t be more excited to work with Monkey Knife Fight to bring more games to golf fans. These games are so much fun and will only help grow the popularity of our sport as players will connect more directly with the fans.”
The golfer is set to play in the Charles Schwab Challenge beginning on 11 June, one of the sport’s first large scale events since the shutdown of all major events due to the global health pandemic in March. In addition, MKF’s brand will also be seen during Hoffman’s PGA Tour schedule, which has been confirmed to commence in September.
Bill Asher, Founder and CEO of MKF, added: “We are proud to partner with Charley Hoffman. MKF’s mission is to provide the ultimate experience in daily fantasy sports and Charley’s personality as a longtime fan favourite and standing in the leadership of the PGA TOUR as Player Advisory Council Chairman exemplifies our fun, fan-first approach to sports and his leadership among the players.”
MKF recently surveyed 1,000 of its users and found an increase of 181 per cent in interest for golf prop contests and a 53 per cent growth in users’ intent on watching golf on television when it returns.