ROAR Digital has announced a new multi-year sports betting partnership with the Denver Broncos which sees a new BetMGM Lounge at Empower Field at the Mile High Stadium.
As part of the deal, BetMGM and MGM Resorts will provide a ‘premium experience’ to fans visiting the stadium. Alongside its lounge, it will create VIP travel packages and other ‘benefits’ through MGM Resorts’ loyalty programme called M Life Rewards.
Matt Prevost, BetMGM’s Chief Marketing Officer, said: “This partnership with the Broncos allows us to showcase not only a premier BetMGM sports betting and gaming platform, but also the world-class entertainment experiences delivered by MGM Resorts.”
Broncos fans will be able to locate the BetMGM Lounge on the Level 1 concourse, adjacent to Gate 4, outside Section 111/112. Fans who are 21 years of age and older can gain access to a full-service premium bar, a luxury lounge, live odds, and assistance with BetMGM’s mobile app
Furthermore, the partnership will include a free-to-play mobile game, and in-stadium promotions and signage, as well as access to sportsbook casinos and football action. This is set to be available on the Denver Broncos official mobile app.
“When we began the process of identifying potential partners in this category, our goal was to provide Broncos fans with unique ways to engage with sports betting, ” said Mac Freeman, the Denver Broncos Chief Commercial Officer. “Together with BetMGM, we can now offer our fans and M life Rewards members in Colorado new opportunities such as an in-stadium gaming lounge, VIP travel packages to MGM Resorts around the country, and a free-to-play game through our mobile app.”