The Philadelphia Eagles have signed a seven-year partnership with PepsiCo which will see the food, snack and beverage corporation become prevalent at Lincoln Financial Field and the NFL side’s various platforms.
As part of the deal, Pepsi, along with its Gatorade and Frito-Lay brands, will become the Philadelphia Eagles’ exclusive provider for soft drinks, sports performance drinks, energy drinks, freshly squeezed juices (except lemonade), vegetable juices, and salty snack categories.
Additionally, Pepsi has also acquired naming rights to Lincoln Financial Field’s HeadHouse Plaza with the fan zone space being transformed into the Pepsi Plaza.
Don Smolenski, Philadelphia Eagles president commented: “We are thrilled to partner with Pepsi, a global brand with world-renowned products and a dedication to the community.
“The foundation of our long-term partnership centers around shared values, including innovation and a commitment to our fans. Through these unifying efforts, we’re excited to enhance the gameday experience at Lincoln Financial Field with the debut of Pepsi Plaza, and also look forward to offering new and unique promotions to Eagles fans everywhere to celebrate their passion and loyalty.”
Pepsi’s agreement ends the eight-year relationship between the Philadelphia Eagles and Coca-Cola, the NFL sides previous soft drinks provider. To celebrate the new partnership both entities have launched “The Pepsi Has Landed” sweepstake, an initiative which gives fans the chance to win exclusive prizes via contactless drone deliveries.
Richard Tompkins, president, North Division-PepsiCo Beverages North America added:
“Since 1909, Pepsi has been part of the Pennsylvania community – we have a core engaged fan base and strong share in the Philadelphia market, and we are driven by a desire to connect locally with our consumers and communities. There was no better way to do this than through a renewed strategic partnership with the Eagles.
“Pepsi and Eagles fans have a lot in common; they’re passionate about the things they love, and it is this unique connection that has us really excited to bring together two winning brands and furthering our long-time efforts and business ventures in the community.”