Monaco strengthens sponsorship portfolio with eToro and Vbet deals

Credit: Norbert Scanella/Imago/PA Images

AS Monaco has secured two new partnerships with global investment platform eToro and online sports betting company Vbet, striking deals set to last until the end of the 2022 campaign.

As a result of Monaco’s partnership with Vbet, the gambling company will have its logo placed on the club’s shorts for this season and the 2021/22 campaign. Moreover, Vbet’s deal is expected to develop both entities’ visibility to a wider audience while allowing ‘the firm to further establish their reputation in the world of sport’.

Oleg Petrov Vice-president and CEO, AS Monaco commented: “We are very happy to establish this partnership with VBET, a very dynamic and essential player in its sector. AS Monaco and VBET are now linked by a common interest and passion, football, but also, and above all by the same spirit of conquest, innovation and a strong desire to establish themselves in very competitive markets. We look forward to starting this partnership. I welcome VBET to the AS Monaco family.”

Vigen Badalyan, Founder and CEO of VBET, added: “We are proud of this long-term partnership agreement with AS Monaco, which undoubtedly marks a major milestone in the history of VBET. Let’s move forward together, towards victory!”

Through Monaco’s partnership with eToro, the firm will be displayed on the left sleeve of AS Monaco Esports’ shirt and will also become an official partner of the Ligue 1 side. 

Petrov stated: “We are delighted to welcome eToro to the Rouge et Blanc family. Like AS Monaco, eToro is a dynamic company whose ambition is to discover new horizons and to pursue its development, particularly in Esport and internationally. 

“AS Monaco is resolutely focused on innovation and technology and as such, we are happy to partner with eToro, which has placed these values at the heart of its business.”

Valérie Kalifa Marketing Director, eToro France said: “We are proud to sign this partnership with AS Monaco, one of the most prestigious and iconic clubs in French football, which has a large number of fans within our community of investors. 

“Through this partnership, we are also looking forward to being able to introduce our business to a new audience of football fans in France. We share AS Monaco’s values of respect, hard work, and team spirit and we send them our best wishes for the season to come.”

AS Monaco kicked-off its campaign this weekend with the French side securing a 2-2 draw against Reims in the club’s first competitive game since the pandemic prematurely cancelled the domestic footballing calendar.