The PGA Tour has agreed a multi-year content and marketing partnership with FanDuel Sportsbook, making the New-York based firm an official betting operator of the competition.
As a result of becoming PGA Tour’s partner the firm will be entitled to a variety of US rights including, using the competition’s marks, gaining the opportunity to advertise within Tour media and Tour partner platforms, plus content and video rights.
FanDuel will be able to create pre-game and post-game betting programming whilst also being able to distribute highlights to users who have placed bets.
Norb Gambuzza, SVP, Media and Gaming at the PGA Tour stated: “We have long admired FanDuel’s brand, product and marketing strategies as well as the leadership position it has taken since the legalisation of sports betting in 2018.
“We are excited to bring FanDuel into the PGA Tour’s Official Betting Operator program as we continue to engage new fans in this rapidly growing space.”
Moreover, both FanDuel and the PGA Tour will collaborate to deliver odds-based content to fans which will be delivered across the competition’s Digital Platforms such as its website and the PGA Tour app.
According to the release FanDuel Sportsbook has seen substantial growth in golf gaming in recent months with the sport recording the highest single event handle on its platform over nine of the last 12 Sundays. Additionally, FanDuel Sportsbook’s total golf handle in New Jersey this year has already surpassed the total golf handle from 2019, even with PGA Tour competitions being postponed or canceled during the global health pandemic.
“Golf interest is up on FanDuel, so we are excited to deepen our relationship with the PGA TOUR,” added Mike Raffensperger, CMO FanDuel Group. “We will now be able to offer unique gaming experiences on our platform, special TOUR related promotions for our customers and an enhanced content experience across the TOUR’s properties to really prove to bettors across the nation that there are More Ways to Win at FanDuel.”
The announcement follows on from BetMGM and Draftkings also securing partnerships this year with the PGA Tour to become the competition’s official betting operator.