PointsBet has been named as the Indianapolis Colts’ official betting partner for the remainder of the season following a partnership between the two entities.
As a result of the partnership, the NFL side has given PointsBet a variety of sponsorship opportunities and brand visibility across various digital assets. Moreover, PointsBet has been given full usage to Indianapolis Colts’ IP, marks and logos.
One of the sponsorship opportunities given to the online sportsbook is becoming the presenting partner of the Official Colts Podcast, with the series pushed across the NFL team’s various digital platforms.
“PointsBet is thrilled to partner with the Colts, aligning with this great organisation and its hugely passionate fanbase,” commented Johnny Aitken, PointsBet USA CEO. “PointsBet is the only sportsbook to have partnerships in place with both the Pacers and now the Colts, and we’re extremely proud of that.
“Indiana is a fantastic sports state and one that we’ve prioritised – we look forward to continuing to serve Indiana sports bettors this season, now alongside great partners in the Indianapolis Colts, on a personalised platform with unrivaled speed and ease of use.”
In order to further promote its brand throughout the agreement, PointsBet has gained access to mobile app push notifications for the Colts’ regular season games prior to kickoff, along with access to various social media assets, advertisement opportunities, and spots during the Colts Roundtable Live radio show.
In order to connect with Indiana sports fans Pointsbet is looking to offer ‘the best price in the market for all Indianapolis Colts games this season across both the pregame spread line and moneyline bet types’. Moreover, the sportsbook has already collaborated with the Indianapolis Colts through its ‘Crowd Booster’ promotion.
Following an opening day defeat to the Jacksonville Jaguars, the Indiana Colts recorded an impressive victory against the Minnesota Vikings with all eyes now towards the team’s clash against the New York Jets on Sunday.