BetMGM has been named as the official sports betting partner of the Tennessee Titans as NFL sides continue to strike deals with gambling firms following the gradual state sports betting legalisation.
According to the club, BetMGM’s partnership is a historic moment in Tennessee as it represents the state’s first official partnership between a professional sports team and sports betting platform.
Titans Sr Vice President, Chief Marketing and Revenue Officer Gil Beverly commented: “We are thrilled to bring BetMGM to the state of Tennessee. BetMGM will deliver new experiences and levels of engagement to our fans and we’re excited to welcome them in as an official partner.”
As part of the agreement, BetMGM will gain brand visibility across multiple Titans’ digital assets and key in-game moments such as field goal attempts, video board replays and more. It has also been announced that the firm will sponsor a soon-to-be-announced Titans raffle benefiting The Titans Foundation, which directs funds to community organisations across the state.
The sportsbook will also become the exclusive naming rights partner of the Titans’ television studio at Saint Thomas Sports Park, and will be home to Titans All Access, the Coach Mike Vrabel Show and additional content aired throughout Tennessee.
The partnership with BetMGM, which is a joint venture between MGM Resorts International and GVC Holdings, was sourced and supported by SPORTFIVE and Sportradar, both of which were key to the agreement’s development and completion.
BetMGM Chief Marketing Officer Matt Prevost added: “The Titans are an incredible organisation and we’re proud to have BetMGM as the team’s first official sports betting partner. This is truly a partnership between two great brands and we’re excited to introduce Titans fans to new ways to engage with their favourite football team.”