NBA extends betting data deals

The National Basketball Association (NBA) has announced it has expanded its betting data deals with Sportradar and Genius Sports Group.

As part of the deal, the sports technology companies have retained the non-exclusive rights to the NBA and the Women’s National Basketball Association (WNBA) betting figures throughout the regular season and playoffs.

Steve Byrd, Head of Global Strategic Partnerships at Sportradar, said: “We are pleased to extend our partnership with the NBA for official NBA betting data in the U.S. market.

“As legalised sports betting expands into more states and grows in popularity overall, this presents us with a tremendous opportunity to continue spearheading cutting-edge NBA feeds and betting products for operators, while redefining the customer experience for the fans.”

The partnerships, which were initially secured in 2018 provide NBA fans with real-time access to official betting data from licensed operators, allowing both parties to distribute betting data products through the official feeds.

CEO of Genius Sports Group, Mark Locke, concurred: “We are delighted that the NBA has chosen to extend its official data partnership with Genius Sports Group in the U.S. We look forward to providing official NBA data, alongside our advanced in-game NBA betting products and services, to sportsbooks across the US.

“We are world renowned for driving innovation in basketball sports betting and this extended partnership reaffirms our commitment to delivering a first-class betting experience for NBA fans.”

The agreements are two of more than 20 partnerships the league has in place with various operators.

“Over the past two seasons Sportradar and Genius Sports Group have been sources for official NBA betting data, which is crucial for authorised gaming operators and ultimately fans who engage with NBA and WNBA games through betting,” said Senior Vice President, Head of Fantasy and Gaming at the NBA, Scott Kaufman-Ross.

“The U.S. sports betting industry has recognised the value of official data, particularly for in-play betting, and these extensions will ensure operators continue to have access to our real-time feed as sports betting develops throughout the U.S.”