SportTech Hungary, a new export development programme, has been launched to help sports technology companies collaborate with professional Hungarian athletes to expand their networks.
The project was unveiled in conjunction with the Ministry of Foreign Affairs and Trade, the Hungarian Export Promotion Agency (HEPA), Eximbank and the Startup Campus Incubator.
Levente Magyar, Parliamentary Secretary of State for Foreign Affairs, commented that the agreement would be beneficial for both sporting startups and sportspeople at a press conference in Budapest on Thursday.
The five, internationally validated companies that have been chosen for the programme will be able to utilise the ‘Together for victory!’ fan engagement, photo sharing solution.
Among the ambassadors for the project are FC Barcelona Lassa basketball player Ádám Hanga, Hungarian international footballer Márton Fucsovics, short-track Olympic champion speed skating duo Liu Shaoang and Liu Shaolin Sándor, world champion Paralympic swimmer Fanni Illés and many more.
The contingent will allow innovations to use their brand and expertise to grow their businesses.