The Canadian Football League (CFL) has named BetRegal as the official sport gaming partner of the CFL.

As part of the multi-year agreement, Canadian Football Hall of Fame quarterbacks Damon Allen and Matt Dunigan will join the ambassador group of ‘BetRegal Legends’.

In addition, BetRegal will be prominent in league marketing strategies beginning this season, with media assets throughout the playoffs and Grey Cup including the postseason jersey patch, partner of the Grey Cup Festival, as well as the presenting sponsor for exclusive premium experiences during Grey Cup weekend.

Both the league and BetRegal will have updates on more fan facing initiatives for the 2021 CFL Season. This will include a free-to-play sportsbook experience, CFL squares, and the Race to the 108th Grey Cup, a pick’em style game that will allow fans to pick winners and predict scores to win BetRegal and CFL prizing.

BetRegal will also engage CFL communities by celebrating and rewarding community MVP’s who have gone above and beyond to help their communities through the challenges presented since last March.

“The Canadian Football League is one of the most iconic brands in all of professional sports and we are thrilled to be partnering with a league so rooted in Canadian culture,” said Michael Mirtl, CEO of BetRegal.

“The evolving regulatory landscape around sports betting in Canada presents an amazing opportunity to enhance the CFL fan experience. As fellow Canadians, we are excited to apply our decades of experience in this sector to help educate Canadian sports fans on the sports gaming experience, with a particular focus on responsible gaming.”

The partnership marks BetRegal’s first North American sporting collaboration, having already partnered with Dundalk FC as the Irish Premier League side’s global betting partner.

“The sports gaming landscape is changing rapidly in Canada and to be able to partner with BetRegal who has international experience, and the expertise is crucial for growing the league’s business going forward,” commented CFL Commissioner, Randy Ambrosie.

“With BetRegal’s Canadian roots, we can’t wait to collaborate and engage through the Canadian game with our fans across the country.”

The CFL kicks off its 2021 season on 5 August when the defending Grey Cup champion Winnipeg Blue Bombers host the Hamilton Tiger-Cats in a rematch of the 107th Grey Cup.

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