The eCash payment brand will continue to be visible throughout joint campaigns across NEO’s team activities, jersey integration, online and offline, and joint social media activations on Twitch and YouTube.
NEO manager, Christian Meier, noted: “Our valued partner paysafecard plays an important role in our team’s strategy and development – we can proudly look back on numerous successful activations and see paysafecard’s renewed commitment as testament to this.”
The collaboration, formed in September 2020, has previously seen the introduction of NEO Invitational, where eight content creators came together for a FIFA 21 tournament, and the sporting successes of eNational player DullenMIKE.
Konstantinos Maragkakis, paysafecard’s Esports spokesperson, commented: “Our joint campaigns and the exclusive jersey integration online and offline are a key part of our strategy to further connect with our customers.”
Paysafecard has been active in the gaming community since its creation in 2000 and has continued to mark its presence in esports circles and popular gamers.
“It is our mission to offer the esports community a memorable and unique experience – whether that’s through the way they pay or via our exciting brand activations in conjunction with partners such as NEO,” Marargkakis added.
G2 Esports also has a long standing collaboration with Paysafecard, which has seen the company gain further exposure in the sector via social media channels, Twitch live streams dedicated team signing sessions, meet and greets, as well as paysafecard-branded giveaways and challenges.