The National Hockey League (NHL) has formed a partnership which sees Interwetten become one of its official partners in Austria and Germany.
The collaboration sees the online sports betting platform gain increased brand awareness, establish individualised entertainment experiences and provide ‘secure betting products’ for fans.
“We are excited to welcome Interwetten as an official partner of the NHL,” commented John Lewicki, NHL Vice President, Business Development and Partnerships, International. “Interwetten is a leader in the sports betting category, delivering great entertainment to their customers through creative marketing initiatives.
“We look forward to working with Interwetten to engage the ever-growing hockey fan base across Austria and Germany.”
Interwetten will conduct marketing campaigns utilising NHL branding across the company’s digital sports betting offerings in Austria and Germany.
Furthermore, the partnership also sees the company receive marketing positions on NHL digital assets, and rights to use NHL marks, logos and official designations designed to help create NHL fan and consumer marketing programs.
Additionally, Interwetten will access NHL-controlled media assets throughout the term, including custom digital, social and email marketing campaigns focused on building brand awareness and driving new customer acquisition.
“As a reliable sports betting provider, we focus our engagements and collaborations in sports with long-term partnerships that enable maximum entertainment,” added Stefan Sulzbacher, Spokesman for the Board of Directors at Interwetten.
“We are proud that we have a multiyear partnership with the NHL – the best ice hockey league in the world – and the SIG Group.”
It has been reported that the partnership will be supported by Sportradar, which is the official betting data rights partner of the NHL.
Interwetten also recently formed partnerships with the German Ski Association (DSV) and the Austrian Ski Association (ÖSV), which saw the company plan a focus on strengthening the digital presence and expanding its portfolio in winter sports.