Toros del Malacateco (CD Malacateco) has partnered with international betting firm Betcris, with the company becoming the official sponsor of the Guatemalan top-flight football club.
The three-year deal has seen Betcris become the partner of one of Guatemala’s most prominent teams, CD Malacateco having won three first division titles, whilst remaining a title contender since the 2000s.
In Guatemala, Betcris previously gained brand visibility as the sponsor of the Municipal, Antigua and Xelajú soccer teams, and is looking to further consolidate its position in the Central American country.
Calos Enrique Gutiérrez, President of Malacateco, said: “For Deportivo Malacateco, current champion of the National Soccer League, it is an honour to have Betcris as an official sponsor of our institution.
“Achieving this union is important for both brands because we believe and are convinced that with this step, we are creating a great link with the most important sports betting house at the national level, where we mainly seek to benefit our fans and reap more short and long term wins. From now on we give Betcris the warmest welcome to the Toro family.”
Betcris has been pursuing an extensive marketing strategy in the Latin American sports sector over the past year, having recently secured deals with nine Honduran and two Brazilian football teams.
Outside of Latin America, Betcris has moved to strengthen its standing in Europe via deals with Polish sports clubs, among others. In North America, it has linked with Mexican football clubs as well as the National Football League (NFL) and Major League Baseball (MLB).
Jose Edwin Villarreal, Global Marketing Director of Betcris, remarked: “These are the news that fill the Betcris family with joy. We join a great institution, with spectacular fans. We know that together we are going to achieve great things, for the company, the Malacateco and above all for Guatemalan soccer.”
