Yamaha has announced a multi-year extension of its partnership with Monster Energy which will remain the title sponsor of the Yamaha Factory Racing MotoGP Team.
In furthering its commitment to racing, the energy drink company has been an official sponsor of the team since 2013, later becoming the title sponsor in 2019.
During this time, the factory Yamaha squad secured the MotoGP Triple Crown in 2015, the Team Title in 2016 and won the 2021 MotoGP World Championship Title.
Lin Jarvis, Yamaha Motor Racing Managing Director, said: “The Gran Premi Monster Energy de Catalunya is the perfect occasion to announce the continuation of our team‘s strong partnership with Monster Energy Company.”
Furthermore, the renewal means the Monster Energy ‘claw’ branding will continue to be featured ‘prominently’ in the coming years on the factory YZR-M1, all the Yamaha Factory Racing MotoGP Team‘s assets, and the riders‘ leathers.
“Monster Energy has a great understanding of the motorsports industry and MotoGP which allows us both to work together very smoothly,” added Jarvis.
“This title sponsorship renewal is a testament to the great trust and respect we‘ve built over the years as well as the shared drive of both organisations to continue supporting motorcycle sports and promoting our brand values.”
Both Fabio Quartararo and Franco Morbidelli are established Monster Energy athletes. Reigning World Champion Quartararo, who is confirmed to stay with the team for two more years, is in championship contention again. He‘s currently leading the standings by eight points.
Meanwhile, ahead of tomorrow‘s competition, the team is in third position in the team rankings, 10 points off first.
Rodney Sacks, Chairman and Co-CEO of Monster Energy Company, added: “Watching Fabio win the MotoGP World Championship last year on board his Monster Energy Yamaha YZR-M1 was one of many highlights we have enjoyed in our time together, and we look forward to several more years of racing together with Yamaha in MotoGP.
“We are delighted to be able to announce this extension at our title sponsorship round in Barcelona and wish both Franco, Fabio, and the entire team success for the weekend and for the remainder of the season.”
The alliance also extends to other racing disciplines such as Monster Energy Supercross, AMA Motocross, and FIM Motocross World Championships.Yamaha and Monster extend title sponsorship ahead of Gran Premi de Cataluny