The NFL has announced a multi-year partnership with Little Caesars which becomes the official pizza sponsor of the league.
The deal, which comes about a month before the start of team training camps, offers Little Caesars a set of marketing rights in the aim of connecting the brand with the NFL, its events and its fans.
“We’re thrilled to welcome Little Caesars to the NFL family,” commented Renie Anderson, Chief Revenue Officer and Executive Vice President of NFL Partnerships.
“With a focus on quality and convenience, Little Caesars offers unmatched value for our fans, and we look forward to working together to positively impact communities across the United States.”
Furthermore, the collaboration looks to build on the pizza chain’s growth over the past few years.
The firm also highlighted it will provide ‘exciting new components’ like social media games, new products, new packaging, and unique promotions which will be revealed before the start of the 2022 season and continue throughout the relationship.
Dave Scrivano, President and CEO of Little Caesars, added: “This partnership aims to enhance the fun of game day by bringing the quality and convenience Little Caesars is known for to NFL fans across the country.
“And because we’re the value leader in the pizza industry, hungry fans can enjoy weekly gametime meals at a very affordable price during a time when food prices are on the rise.”
The deal will also see the Little Caesars Love Kitchen visit key NFL event cities throughout the year which has been serving the homeless and hungry since 1985.