Newcastle United has announced that, a Middle Eastern online shopping destination, has become the club’s official sleeve partner for the 2022/23 season.

The Premier League side looks to gain engagement with fans in the Middle East, whilst the brand will be displayed on all team kits as well as having a presence on match days at St. James’ Park and across the club’s digital assets. is owned by Public Investment Fund (PIF), which has recently purchased the top-flight club.

Dale Aitchison, Head of Commercial Partnerships at Newcastle United, said: “ is a hugely successful and influential brand in the Middle East and we are very pleased to team up to offer supporters in the region new ways to engage with the club.

“One way we can achieve that is by creating a fast, efficient and effective way for fans in the region to order official Newcastle United merchandise, and we are delighted fans can utilise to proudly wear their kits for the new season.”

Supporters in the area can pre-order all 2022/23 Newcastle United kits on noon’s website with the option of personalisation.

Ali Kafil-Hussain, Chief of Staff at, added: “We are extremely proud to become a key strategic partner of Newcastle United, one of the most famous clubs in world football. We look forward to working with Newcastle United as a club with a strong sense of community and a vibrant history.

“ prioritises creating a sense of belonging among our communities: customers, sellers, business partners, and employees. We’re excited to work with the club to promote community spirit in the Middle East and beyond, and we look forward to future successes both on and off the field.”

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