The NFL has formed an extension of its partnership with sports betting and iGaming operator, BetMGM, which becomes the league’s official sportsbook partner in Canada.
BetMGM has now gained the right to use official NFL marks in Canada and advertise on NFL-operated digital platforms throughout the region. Additionally, BetMGM will offer Canadian customers access to ‘exclusive’ NFL experiences.
Gavin Kemp, Senior Director of Corporate Partnerships at NFL Canada, said: “We are thrilled to be working with BetMGM in Canada as an official sportsbook partner. BetMGM delivers a unique gaming platform to this emerging market and will enhance the NFL fan experience in Canada in new and innovative ways.”
BetMGM was among the first operators to go live in Ontario, having launched its online sports betting and iGaming platforms in April 2022.
The news complements BetMGM’s agreement with the NFL in the US in 2021 when the company became an approved sportsbook operator of the league whilst gaining in-game television spots during the season.
“Expanding our partnership with the NFL into Canada sets the stage for amazing opportunities as we begin the upcoming football season,” said Adam Greenblatt, BetMGM CEO.
“We’re already seeing great interest from our Ontario customers and this collaboration truly elevates the BetMGM experience.”