The San Francisco 49ers and Grupo Fórmula have formed a partnership that will see all of the NFL team’s games broadcast on Radio Fórmula.
The deal kicked off when the 49ers faced the Minnesota Vikings over the weekend. The Mexican radio group has also chosen the team as its only NFL partner for the launch of its sports news concept, Formula Deportes.
“Knowing that radio broadcasts are the most widely accessible form of live entertainment throughout Mexico, finding a Mexican radio broadcast partner with national reach was imperative for us,” said 49ers Chief Marketing Officer, Alex Chang.
“Radio Fórmula is the largest and experienced group in the Mexican radio landscape, allowing us to reach more fans throughout the country. We are excited to partner with them.”
Jesus Zarate and Carlos Yustis will serve as the main broadcasters throughout the 2022 NFL season. Zarate has been the voice of Spanish radio for the 49ers since 2012 but has also covered the San Francisco Giants, Golden State Warriors and San Jose Sharks.
Yustis concurrently serves as a Sports Anchor for Telemundo 48 in the Bay Area and has previously covered Super Bowls, Olympics and FIFA World Cups.
Mario Ávila, Chief Operating Officer of Grupo Fórmula, added: “In Mexico as in the US, the 49ers is one of the most emblematic teams in the NFL. Being part of its expansion process in our country is of the utmost importance for the group.
“In addition to the fact that we are convinced that we will accelerate the growth of the 49ers in its number of fans and in its market penetration through the most accessible medium: the radio. The 49ers radio in Mexico is Radio Formula.”
Moreso, Radio Fórmula has also assured that it will air ‘exclusive’ 49ers content throughout the season and create its “Dia de los 49ers” program to keep up to date all the activities of the team.