A-League and Isuzu to integrate digital assets in sponsorship extension

Credit: Shutterstock
Credit: Shutterstock

The Australian Professional Leagues (APL) has announced the extension of its partnership with Isuzu UTE Australia for its national football leagues. 

The two-year partnership renewal see’s Isuzu remain the naming rights partner of A-League Men’s, as well as a major partner and automotive partner of Liberty A-League Women until 2026. 

APL Commissioner, Nick Garcia, said: “Isuzu UTE’s renewal and continued partnership reflects our shared commitment to football’s growth and success. Their dedication in supporting A-Leagues clubs and players both on and off the field is invaluable.

“We’re delighted to continue this collaboration. Anticipating another season of unprecedented success, we eagerly look forward to achieving it in partnership with Isuzu UTE.”

Dating back to 2021, Isuzu has supported Australia’s men’s and women’s football leagues through a series of initiatives, such as on-the-ground vehicle support. 

Ahead of the 2023-24 season, the two parties will collaborate further by integrating key digital assets, along with back-of-shirt branding across six Liberty A-League clubs for the 2024-25 campaign.

Junta Matsui, Managing Director of Isuzu UTE Australia, added: “We are thrilled to continue to stand alongside the A-Leagues as we embark on the exciting next steps of this partnership, strengthening the bond between football enthusiasts and Isuzu drivers.

“Football in Australia is not just a sport but a way of life for so many people, and Isuzu UTE Australia is proud to be a part of this passionate community. As a brand, we’ve always stood for durability, strength, and reliability – qualities that perfectly align with the A-Leagues.”

Previous articleTrackhouse Racing revealed as latest MotoGP team
Next articleGenius launches FanHub ID for sports marketers and content creators