The Los Angeles Rams has formed a partnership with payments company Shift4 to power its ticket sales on Ticketmaster.
Shift4 will offer its range of commerce payment solutions to streamline the payment journey for Rams fans when it comes to purchasing tickets for NFL games.
Dan August, Los Angeles Rams EVP of Consumer Revenue and Strategy, said: “We are thrilled to welcome Shift4 to the Rams family.
“As we continue to focus on delivering a best-in-class experience for our fans, integrating their industry-leading technology into our systems will help us ensure safe and seamless payments for our Season Ticket Members.”
The Rams becomes the latest NFL franchise to adopt Shift4’s payment infrastructure after the Baltimore Ravens also inked a partnership with the payment company last December.
The Ravens will also leverage Shift4’s VenueNext point-of-sale technologies, enabling faster transactions for mobile purchases and kiosk-based ordering at the M&T Bank Stadium.
Shift4’s integrated commerce solutions are used by a majority of major professional sports leagues as well as colleges, entertainment venues, and many other business verticals, in an attempt to ‘transform the way fans and guests shop, order, and pay’.
Anthony Perez, Shift4’s SVP of New Verticals, added: “We’re very excited to partner with the Rams to give their fans a best-in-class ticket buying experience.
“Shift4’s end-to-end commerce solution helps professional sports teams and venues deliver a seamless transaction experience for their fans.”
