FuboTV will integrate live sports to The Athletic as new streaming partner

credit: Shutterstock
credit: Shutterstock

FuboTV has become the official live TV streaming partner of sports online publication The Athletic and will embed its portfolio of live sports content to live game blogs. 

The multi-year agreement will see content and product integrations integrated into both platforms, as FuboTV and The Athletic will cross-promote each other’s brands on one another’s platforms. 

The Athletic will work with Fubo to provide engaging and informative content through custom in-content modules that will feature relevant game information. Both parties will also co-develop new product features on The Athletic platform designed to ultimately build a “unique and market-leading user experience”.

Yale Wang, Executive Vice President of Marketing at Fubo, said: “The Athletic is one of the most trusted sources in sports media and we have a shared passion of building community through sports at local and national levels,” 

“We are excited to be The Athletic’s first official streaming partner and look forward to connecting with sports fans through bold new integrations while providing leading sports coverage.”

Fubo has a range of leagues it broadcasts on its relevant channels, such as the NFL, NBA, MLB, NHL and MLS, as well as sports such as golf, tennis, boxing and MMA. 

The potential for The Athletic to embed live sports broadcasts into its in-depth sports reporting news could prove to be a groundbreaking move in how sports media is consumed, both visually and written. 

The Athletic covers hundreds of professional and college sports teams across more than 47 North American markets in the US. It also has extensive coverage across all 20 Premier League teams in England, as well as other sports including boxing, MMA, etc.

Sebastian Tomich, Chief Commercial and Development Officer at The Athletic, added: “We are thrilled to partner with Fubo, a leader in live sports streaming, as our first official streaming partner. 

“This partnership brings together The Athletic’s unrivalled sports journalism and Fubo’s dynamic live content, enhancing the way fans engage with sports. Together, we are committed to building a deeper community of sports enthusiasts, providing the best coverage and creating immersive new experiences for fans at both the local and national levels.”

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