The UFC and online forex trading provider Pepperstone have entered into a new partnership with both parties looking to grow their statute in the Asian market.
As the official partner of UFC in Asia, Pepperstone will look to leverage the UFC’s 400 million fans across Asia to expand its trading services in a trading market that is significantly growing.
Pepperstone will also gain enhanced visibility across UFC events, particularly events held in Asia, with the next event held in the continent coming this Saturday (23 November) in Macau, China at the Galaxy Arena.
Tamas Szabo, Group CEO of Pepperstone, stated: “We are thrilled to join forces with UFC. We choose to partner with like-minded organisations focused on a shared passion, drive and commitment to raising the game, and we look forward to building a winning partnership together.”
The Pepperstone partnership represents yet another sponsorship agreement signed by the UFC since its sponsorship team merged with WWE’s under one umbrella as part of TKO Group’s strategy to gain more valuable partnerships for both its companies.
Since this team merger, UFC has inked deals with IBM to become its AI partner, the lucrative UFC 309 ‘Riyadh Season Noche UFC; agreement, amongst others.
Nicholas Smith, Vice President of Global Partnerships for TKO Group, said: “We’re thrilled to welcome Pepperstone into the UFC family as our first official partner.
“Pepperstone is an innovator and disruptor in their industry, much like UFC has been in combat sports for more than three decades. We’re looking forward to working with the great team from Pepperstone to leverage our platforms to drive awareness for their brand among our massive fan base, one of the most loyal and passionate in all of sports.”
