Sky Sports’ Alex Payne on why British & Irish Lions tour...
Since 1888, the best players from England, Scotland, Wales and Ireland have routinely contested test series in the Southern Hemisphere as part of the...
Building a future for 3×3 basketball in London
From a viral TikTok moment to the global 3x3 basketball stage, Ashley Hamilton is turning his dream into reality as a player and Co-Founder...
Will DAZN succeed in uniting the football world?
Set amongst the Miami palm trees, the first match of the new FIFA Club World Cup will kick off on June 14. Scheduled during a...
The irreplaceable value driving West Ham and Lyca’s partnership
As sponsors face growing pressure to prove their purpose, football partnerships can no longer lean on logo placement or visibility. In today’s landscape, long-term...
FIFA Club World Cup: How partners are building anticipation for a...
The newly reformed FIFA Club World Cup kicks-off in two weeks, but how do commercial sponsors and broadcast partners tackle marketing, sponsorship and coverage...
Sideline Moves: Big leadership shifts at LIV Golf, SailGP & more
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...
How IBIA is future-proofing Canadian sport integrity
Jean-François Reymond leads a growing effort to arm athletes, executives, and regulators with the tools to combat match-fixing — a threat he warns endangers...
Net Insight’s Jonathan Smith on the automation-led sports broadcast sector
In only the last several years, sports broadcast rights have ballooned in value, setting record-high TV deals, particularly the NBA’s $76bn and the English...
Sleeve branding set to soar in Premier League deals
The relationship between the Premier League and betting sponsors has drawn mounting criticism in recent years, particularly over the rise of Asia-facing brands with...
Sideline Moves – former Manchester United exec joins Stockport County
Welcome to Sideline Moves, Insider Sport’s new weekly roundup spotlighting the key moves shaping the business of sport.Every Friday, we bring you the latest...