Features & Analysis

In-depth content relating to the sports business industry, including: features, interviews, analysis and longer-form content.

The looming contention of a Qatar World Cup

FIFA’s World Cup extravaganza rocks up on the shores of Qatar in 2022 along with the 32 qualifying nations and their hundreds of thousands...

Boxing’s pay-per-view power struggle

In the boxing world, the normalisation of pay-per-view fights has grown in recent years. You simply won’t see a high-profile match-up or a title-deciding bout...

Dean Akinjobi, CEO Football Media: The crucial steps to maximising partnerships

Brands are consistently striving to reach the widest audience through partnerships with football clubs, the best strategy for achieving this however, is not always...

Toto Wolff warns no-deal Brexit would be ‘mother of all messes’...

Former racing driver, Toto Wolff, has warned of the ‘mother of all messes’ that could be caused in Formula 1 if a no-deal Brexit...

The increasing prestige of the Europa League

There is little doubt that in recent years the Champions League’s weaker ‘little brother’ competition, the Europa League, has grown in prestige.From the 2014/15...

The unenforced regulation in English football ownership

As great power brings great responsibility, sadly, great wealth is often accompanied by surprising levels of corruption.When English football decided to rebrand the old...

SPFL to be shown in 119 territories as part of new...

Scottish football has strengthened its plans for expansion, with the unveiling of a host of new overseas broadcast agreements.The announcement means that fans in the USA, Canada,...

PGA TOUR – Stakeholder transparency key in US sports wagering

The sports betting floodgates have been swinging open wildly for a number of months now, after the US Supreme Court removed PASPA, and Delaware...

The NFL’s rapid UK progression

On February 3rd, Super Bowl LIII took place in the Mercedes-Benz Stadium of Atlanta, Georgia. The event saw Bill Belichick’s New England Patriots defeat...

Matthew Imi: Sky Sports Racing – adapting to industry challenges as...

On 1 January of this year, Sky UK launched  its new channel Sky Sports Racing, which has been led by At the Races CEO...