Q&A: Mark Wrigley on F1’s betting push
Ahead of SBC Summit Canada, Formula 1's Head of Betting sets out how live data, operator partnerships, and product innovation can transform F1's wagering...
Sport’s next boom may not come from TV anymore
PwC’s latest Global Sports Survey found sports executives increasingly expect sponsorship, hospitality and digital engagement revenues to outpace media rights growth, as younger audiences...
US hotels sound alarm over World Cup 2026 demand gap
A new report from America's largest hotel association, AHLA, finds international travel barriers and FIFA room block cancellations are undermining World Cup economicsClose to...
How HPE keeps the world’s biggest sports events connected
Simon Wilson, Chief Technology Solutions Leader at HPE Aruba Networking, on AI, zero-touch infrastructure, and the phone-first transformation of live sportSimon Wilson has spent...
Petr Čech: social media transformed athlete branding from a helping hand...
Former Chelsea and Arsenal goalkeeper Petr Čech has described how the rise of social media fundamentally changed what professional footballers can build beyond the...
From data to prediction: Tennis betting’s next evolution
As Roland Garros approaches, Sportradar and ATP data partners point to a shift towards predictive models, richer player markets and growing safeguarding challenges across...
Petr Čech: ‘You can tell’ when athlete branding goes wrong
Ahead of FIFA World Cup 2026, EMW Global's Athlete Brand Economy Report maps where athlete brand value is being built, and where it isn't....
The legal play behind athlete trade marks
Melanie McGuirk and Ben Travers, Partners at Foot Anstey, consider the legal significance of high-profile athletes like Luke Littler and Cole Palmer expanding their...
Q&A: Sporttrade’s David Huffman on whether prediction markets the next frontier...
Prediction markets are quickly moving from the fringes of the US betting ecosystem into the mainstream. As operators such as DraftKings and FanDuel experiment...
Sports media rights surge masks deeper shift in media power
Quadrennial events drive a $5bn uplift in 2026, but structural changes in ownership, distribution and regulation suggest a more complex future for sports mediaGlobal...