Tottenham add Betano after Aston Villa sponsorship ends
Tottenham’s Premier League raid goes beyond the pitch as the club agrees a deal with Betano, Aston Villa’s former sponsorTottenham Hotspur have added another...
The 10 most ridiculous ‘official partner’ titles in sports
Sports clubs and franchises have realised they can sell the same sponsorship a dozen times, provided the categories get silly enough. They have risen...
NBA teams are placing more value in single, long-term sponsorship deals
The NBA continues to grow and expand its sponsorship inventory with new title rights agreements and jersey patch deals, but more sparingly and with...
The Premier League could face FCA action over unlicensed crypto deals
The Premier League has been called into question over some of its clubs’ relationships with crypto firms, which could deal a blow to the...
Partnership Playbook: Manchester United Betway training kit sponsorship, Alpine’s Gucci deal...
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Enhanced Games touts $32m sponsorship haul after controversial debut
Days after the inaugural Enhanced Games concluded in Las Vegas, organisers are attempting to shift the conversation from anti-doping controversy and mixed sporting results...
Partnership playbook: American Airlines, Betano, Mastercard, Visa and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Everton hit by Entain campaign on offshore betting deals
Entain has urged six Premier League clubs to drop unlicensed betting sponsors, escalating pressure on football’s links to offshore gambling operators.Entain has written to...
Partnership Playbook: Google, AWS, Accenture, BT and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
Crypto sponsor Zondacrypto faces sporting fallout after Tour de Suisse exit
Tour de Suisse has terminated its sponsorship agreement with cryptocurrency exchange Zondacrypto following reports of operational and financial difficultiesYou would be forgiven for not...