Liverpool ends 17-year Standard Chartered shirt deal
Liverpool becomes the latest Premier League club to place a travel brand on the front of its matchday kits.Liverpool has named Turkish Airlines...
What is USDC? The stablecoin on Chelsea’s shirt
Chelsea bags a new front-of-shirt partner, but the deal is light on details around fan activations. Chelsea has ended its search for a front-of-shirt sponsor,...
Brentford extends Hollywoodbets deal despite front-of-shirt ban
Brentford F.C. are the latest Premier League club that is not deterred by the front-of-shirt sponsorship ban after extending its long-standing partnership with Hollywoodbets. Brentford...
Disney+ finds backdoor into Manchester United’s fanbase
Disney+ has found a way to capture Manchester United’s global audience for the 2026/27 season without signing a deal with the Premier League club.Disney+...
UFC legend Charles Oliveira to take the Super Stage at SBC...
Former UFC lightweight champion Charles Oliveira, holder of UFC’s all-time records for most finishes, submission wins and post-fight bonuses, will appear at SBC Summit 2026 across two...
Manchester United signs record £20m Betway kit deal
Manchester United has joined the Premier League trend of securing training kit sponsorships with gambling companies. Manchester United has signed a multi-year agreement with Super...
Sports sponsorship ‘not what it used to be’, SBC Tbilisi panel...
Munegu Sport, betlive.com and Sports Business Academy executives told SBC Summit Tbilisi that sponsorship activation and long-term commitment now decide ROIBrands still evaluate football...
Bank of America extends Panthers naming rights as stadium renovation cost...
Tepper Sports & Entertainment has added $500m to its Bank of America Stadium project, raising its own contribution from $150m to $650mBank of America...
Unlicensed gambling sponsors face UK sports ban from 2027
DCMS consultation would make sponsorship deals with unlicensed gambling operators a criminal offence, threatening Everton, Chelsea and F1 arrangementsThe UK’s Department for Culture, Media...
Aston Villa’s £20m Visit Rwanda deal draws sportswashing warning
Amnesty International says Rwanda will use Aston Villa's record shirt deal to deflect from its human rights recordAston Villa has named Visit Rwanda its...