PFL partners with Cloudbet in MMA’s latest crypto betting deal
The recent trend of crypto betting and casino operators seeking exposure in MMA continues, as the Professional Fighters League (PFL) announces a deal with...
UFC’s Dana White joins Meta board amid rising influence
Dana White, President and CEO of UFC, has joined the board of Meta, the American tech giant behind Facebook, Instagram, WhatsApp and other products.On...
UFC adds Corpay to growing international sponsorship base
Corpay and the UFC have entered into a new agreement, which sees the corporate payments company become the MMA promotion’s official global foreign exchange...
Boxers’ and MMA fighters’ union calls for broadcaster support
The Global Fighters Union (GFU) is calling on UK media to apply the same model used to support the Professional Footballers Association (PFA) to...
UFC and Pepperstone come together to expand across Asia
The UFC and online forex trading provider Pepperstone have entered into a new partnership with both parties looking to grow their statute in the...
UFC to leverage IBM’s AI technology to enhance viewing experience
The UFC have entered into a new partnership with IBM to tap into the capabilities of AI to create a new viewing experience for...
UFC revenue feels the hit of fewer Q3 events as TKO...
One year after the merger of the UFC and WWE in Q3 2023, the duo’s parent company, TKO Group Holdings, continues to reap dividends.The...
Saudi PIF to focus on domestic Riyadh events and cut back...
The Saudi Arabia sovereign wealth fund behind some of the highest value sporting events in recent memory may be considering a change in strategy.As...
SPORTEL Monaco: PFL on the role of betting in its MMA...
The Professional Fighters League (PFL) is excited about working with betting companies as it continues to grow, one of the firm’s C-level leaders told...
UFC launches KICK channel to enhance live viewing experiences
The UFC has announced the launch of a dedicated channel on gaming and live streaming platform KICK, as part of a wider partnership. This announcement...