ONE Championship announces four new US shows for 2024
Singapore-based mixed martial arts (MMA) promotion ONE Championship has announced four US events following on from its successful debut in the country.
ONE is seeking...
UFC touches gloves with bet365 for a third consecutive year
UFC has extended its partnership with online sports betting firm bet365 for a third consecutive year in the UK and Ireland.
As part of the...
UFC becomes Betclic’s first global partnership
UFC has announced an agreement for Betclic to become its official betting partner of in France, Poland and Portugal.
The mixed martial arts promotion is...
Adesanya and Volkanovski become first athletes to be sponsored by Prime
KSI and Logan Paul-owned Prime Hydrate has continued to strengthen its sports marketing approach, announcing a new collaboration with UFC featherweight champion Alex Volkanovski...
UFC featherweight contender Ilia Topuria links with Alphabook
Alphabook, the crypto-friendly sportsbook and casino operator, has confirmed a new collaboration with surging UFC knockout artist Ilia Topuria.
The brand ambassador deal with Topuria...
FeedConstruct selected as principal partner of BRAVE CF MMA
FeedConstruct has struck a deal with fast growing Mixed Martial Arts (MMA) events promotion company BRAVE CF.
As part of the new deal, BRAVE CF...
ONE Championship elevates US growth with Horizon
Combat sports giant One Championship (ONE) is eyeing growth of activations across the United States, as the group has linked up with Horizon Sports...
UFC and Cosm partner to provide fans with VR experience
The Ultimate Fighting Championship (UFC) is aiming to make fans become even closer to the fights by partnering with immersive tech firm Cosm.
The mixed...
Gilbert Burns links with Stake ahead of UFC 287
As he prepares for a significant welterweight collision this weekend, Gilbert Burns has confirmed a new partnership with online sports betting and casino operator,...
WWE sells to UFC owner Endeavour to create $21bn merger
Endeavour Group has acquired a 51% majority stake in World Wrestling Entertainment (WWE).
WWE becomes the latest sports entertainment company to be purchased by Endeavour...