BT holds talks over sale of sports broadcasting operation

Multinational telecommunications giant BT is in talks ‘with a number of strategic partners’ over the sale of its sports broadcasting operation BT Sport. According to...

Hyperice selects UFC’s Weili Zhang as global ambassador

Ultimate Fighting Championship (UFC) strawweight champion Weili Zhang has been named as Hyperice’s new global ambassador. Ahead of the 31-year-old’s scheduled fight against Rose Namajunas...

Professional Fighters League finalises Twitter alliance

The Professional Fighters League (PFL) has formed an alliance with Twitter which will see the mixed martial arts (MMA) promotion’s content made available on...

TrillerNet looks to transform into ‘content engine’ with FITE acquisition

TrillerNet has acquired combat sports media company FITE, enhancing its OTT streaming and PPV capabilities as well as AI-driven content, with a strong focus...

UFC incorporates TikTok videos into live broadcasting

The Ultimate Fighting Championship (UFC) has extended its ongoing partnership with TikTok, integrating the social media video platform into its live broadcasting. Utilising cloud software provided...

Endeavor completes deal for full UFC ownership ahead of IPO

Endeavor Group Holdings has entered into an agreement to acquire full ownership of the Ultimate Fighting Championship. The sports and entertainment conglomerate, which is also...

PFL secures Socios.com fan engagement partnership

The Professional Fighters League (PFL) MMA tournament has become the latest sports organisation to secure a partnership with Socios.com, to utilise the firm’s Fan...

Bellator gains exposure in Ireland via Virgin Media rights link-up

Mixed martial arts promotion Bellator has finalised an exclusive broadcast partnership with Virgin Media Television in Ireland. Under the terms of the agreement, the broadcasting...

Eleven targets North American expansion with Team Whistle acquisition

Multinational sports broadcaster Eleven Sports has purchased Aser Ventures’ sister company, Team Whistle, eyeing expansion in the North American region. The agreement, which is expected...

Endeavor reportedly looking to clinch full UFC ownership

Entertainment conglomerate Endeavor is reportedly looking to expand its shares in the Ultimate Fighting Championship (UFC) to secure full ownership of the leading MMA...