Karate Combat inks FreeSports broadcasting extension

Karate Combat, the brand which promotes the first, full-contact professional karate competition, and UK free-to-air sports network FreeSports have extended their existing broadcast arrangement. Under...

Glory and Endeavor Streaming launch new OTT platform

International kickboxing promotion Glory has linked with Endeavor Streaming to launch a new over-the-top (OTT) streaming service. As part of the multi-year tie-up, the platform...

KO Entertainment delivers ‘unparalleled’ fan engagement with Bally’s

KO Entertainment, a subsidiary of global boxing promotion company Golden Boy Promotions, has formed a strategic alliance with Bally’s Corporation to integrate gamification into...

PFL adds BetMGM to growing sponsorship portfolio

American MMA promotion the Professional Fighters League (PFL) has selected BetMGM as the tournament’s US authorised gaming operator. As part of the deals, MMA fans...

Sports properties drive Endeavor $2.4m Q1 2021 profit

Sports and entertainment Endeavor Group Holdings Inc has posted a net income of $2.4 million for the first quarter of 2021, representing a significant...

Fabacus to deliver UFC fan rewards programme

The Ultimate Fighting Championship (UFC) is set to launch a global consumer rewards programme for UFC licensed products in conjunction with London-based start-up Fabacus. The...

UFC duo joins Stake.com brand ambassador roster

UFC duo joins Stake.com brand ambassador roster
Cryptocurrency casino Stake.com has named Ultimate Fighting Championship (UFC) duo Alexa Grasso and Marlon Vera as the sportsbook’s newest brand ambassadors. Joining fellow mixed martial...

BT holds talks over sale of sports broadcasting operation

Multinational telecommunications giant BT is in talks ‘with a number of strategic partners’ over the sale of its sports broadcasting operation BT Sport. According to...

Hyperice selects UFC’s Weili Zhang as global ambassador

Ultimate Fighting Championship (UFC) strawweight champion Weili Zhang has been named as Hyperice’s new global ambassador. Ahead of the 31-year-old’s scheduled fight against Rose Namajunas...

Professional Fighters League finalises Twitter alliance

The Professional Fighters League (PFL) has formed an alliance with Twitter which will see the mixed martial arts (MMA) promotion’s content made available on...