Endeavor reportedly looking to clinch full UFC ownership

Entertainment conglomerate Endeavor is reportedly looking to expand its shares in the Ultimate Fighting Championship (UFC) to secure full ownership of the leading MMA...

UFC strikes multi-million dollar Love Hemp sponsorship

The Ultimate Fighting Championship (UFC) has landed a multi-million dollar deal with cannabidiol (CBD) product supplier Love Hemp. The five-year agreement, which begins at the...

DCMS calls for justification over the BBC’s venture into MMA

The UK government has called on the BBC to justify its broadcast arrangement with mixed martial arts (MMA) promotion Bellator amid the current debate...

UFC brokers partnership with crypto-betting site Stake.com

International mixed martial arts (MMA) promotion the Ultimate Fighting Championship (UFC) has announced a partnership with cryptocurrency casino and sportsbook Stake.com. The agreement is focused...

UFC forms ‘groundbreaking’ DraftKings fantasy sports partnership

The Ultimate Fighting Championship (UFC) has forged an agreement with DraftKings, which has been earmarked as ‘one of the most significant partnerships’ in the...

UFC strikes deal with Migu to strengthen Chinese market status

The Ultimate Fighting Championship (UFC) has clinched a media rights agreement with China Mobile’s streaming service Migu. Under the terms of the agreement, Migu will...

Bellator: BBC deal is a ‘massive’ moment for MMA’s global expansion

Two weeks ago, mixed martial arts (MMA) promotion Bellator struck a landmark deal with the BBC which will see the free-to-air broadcaster provide coverage of...

PFL raises $65 million in latest MMA financing round

The Professional Fighters League (PFL) has secured $65 million of funding in its latest financing round, bringing total funding of the organisation up to...

TikTok builds on recent sports partnerships with UFC deal

Social media platform TikTok has added the Ultimate Fighting Championship (UFC) to its burgeoning portfolio of sports partnerships. As a result of the multi-year agreement,...

UFC’s Mackenzie Dern clinches agreement with Betmotion

UFC fighter Mackenzie Dern has signed a partnership agreement with leading Latin American online betting operator Betmotion. The one year contract sees Dern - who...