PFL and DAZN kick start JV with European-focused media deal

The Professional Fighters League (PFL) has formed a joint venture (JV) with DAZN which will be the first regional league ever from a global...

Conor McGregor represents me88 in Southeast Asia

Conor McGregor has become the official brand ambassador for online betting platform, me88, in the Southeast Asian region. The Irish professional mixed martial artist fighter...

UFC ‘compelled’ to stop fighters betting on the promotion

The UFC has banned its fighters from betting on any UFC fight, regardless of if they are involved or not.  The change in the UFC...

UFC Fight Pass introduces ‘VR views of all the action’ with...

UFC Fight Pass will be delivering live and on-demand MMA events in VR via Meta’s Horizon Worlds - an immersive social experience app. Available for...

McGregor touches gloves with Tiger.Trade as its new ambassador

Conor McGregor has been announced as an Ambassador for Tiger.Trade - a Swiss-regulated retail trading firm. The UFC featherweight and lightweight double-champion aims to drive...

UFC and Draftkings reveal plans for NFT-based games

DraftKings has underlined its intent to launch a new iteration of its ‘Reignmakers’ gamified digital collectibles franchise focused on UFC. Partnering with the sporting organisation, ...

Inoue vs Donaire fight to ‘heavily feature’ Stake.com branding

The upcoming bantamweight title rematch between Naoya Inoue and Nonito Donaire on June 7 in Tokyo is being sponsored by cryptocurrency betting and gaming...

Airasia initiates fan activations following return to UFC

The UFC and airasia Super App have announced a partnership that will see the travel and lifestyle platform in Asia Pacific become an official...

Karate Combat finds new home across Eurosport networks

Karate Combat has confirmed a deal with Eurosport which will see the sports broadcasting platform air Karate Combat: Season 4 across its network. MMA’s Georges...

CJ ENM provides ‘unprecedented exposure’ to UFC in South Korea

The Ultimate Fighting Championship (UFC) has formed a multi-year media rights partnership with CJ ENM, which becomes the new home for the sport in...