PFL secures LatAm media coverage across Torneos’ DirecTV

The Professional Fighters League (PFL) has entered into an agreement with sports broadcaster Torneos, securing coverage on the latter’s DirecTV in Latin America. Covering the...

UFC’s Makhachev strengthens crypto ties with Saitama sponsorship

Ultimate Fighting Championship (UFC) competitor, Islam Makhachev, has entered into a sponsorship agreement with cryptocurrency platform, Saitama. Building on the crypto-UFC relationship, the deal is...

BBC Sport to provide FTA coverage of Bellator MMA European events

Mixed martial arts promotion, Bellator MMA, has partnered with BBC Sport for events from outside of America to air live on the re-launched BBC...

PFL promises ‘best-in-class’ merchandise following Legends Global link-up

The Professional Fighters League (PFL) has announced that Legends Global Merchandise (LGM) will become the exclusive e-commerce provider for the sport.  Under the new multi-year...

SBC Summit CIS: Betting sponsorships provide ‘big opportunity’ for CIS sports

The relationship between the betting and gaming industry and the sporting sector has come under increasing public scrutiny in the UK, but in regions...

Legends makes PFL investment in strategic tie-up

The Professional Fighters League (PFL) has announced a strategic, long-term partnership with Legends which will see the  premium experiences company take a minority ownership...

UFC names Jose Cuervo as first-ever tequila partner

The Ultimate Fighting Championship (UFC) has named Jose Cuervo as the mixed martial arts (MMA) promotion’s first-ever official tequila sponsor. As part of the collaboration,...

UFC secures ‘historic’ Crypto.com sponsorship deal

The Ultimate Fighting Championship (UFC) has named cryptocurrency platform Crypto.com as the mixed martial arts (MMA) promotion’s official fight kit partner. Beginning on Saturday at...

Karate Combat lands on Eurosport linear network

Pan-European sports network Eurosport has finalised a broadcast arrangement with Karate Combat, which will bring the third season of the full-contact karate competition to...

UFC names Battle Motors as first-ever Light Heavyweight presenting partner

The Ultimate Fighting Championship (UFC) has designated truck company Battle Motors as the first-ever presenting partner of the Light Heavyweight Division, becoming the official...