Suspensions land heavy as UFC betting scandal unfolds
Two UFC fighters have been suspended by the Nevada State Athletic Commission (NAC) for their involvement in a 2022 betting scandal tied to their...
UFC adds another betting group to list of commercial partners
The Ultimate Fighting Championship (UFC) has strengthened its commercial portfolio by naming igaming brand Parimatch as its official sportsbook and betting partner in Asia.As...
PFL signs Middle East partner as promotion chases regional growth
The Professional Fighters League (PFL) has partnered with STARZPLAY to boost engagement in the Middle East and North Africa (MENA).Kicking the deal off with...
UFC inks NetBet and JD deals ahead of UFC Fight Night...
The UFC is gearing up for its return to London with two new sponsorship and marketing agreements. The premiere mixed martial arts organisation announced that...
UFC’s Tom Aspinall to feature in casino marketing campaign with SPRIBE
UFC interim heavyweight champion Tom Aspinall has become an ambassador for SPRIBE, a software developer specialising in casino gaming.Aspinall joins fellow UFC athletes and...
UFC & WWE post “record financial performances” for 2024
The TKO merger of the UFC and WWE in 2023 continues to be a financial success, with both combat organisations posting “record financial performances”. Within...
Saudi PIF-owned sports investment group buys DAZN stake
DAZN links to Saudi Arabia and the Riyadh Season sporting events company have grown stronger after the platform penned a deal with SURJ Sports...
UFC and Monster sign “historic” nine-figure agreement
UFC has announced a record partnership with Monster Energy, marking the third renewal between the two organisations since 2015. As the official energy drink partner...
What are Stake’s Brazil and Italy sports marketing options post-UK exit?
Stake states that it will focus on the Italian and Brazilian gaming markets, having already built up an extensive sports marketing portfolio in the...
Report: ESPN’s Top Rank boxing and UFC deals nearing end
Reports have emerged that ESPN’s eight-year-long broadcasting partnership with the Top Rank boxing promotion is coming to an end.According to Front Office Sports, Top...