Olympians fight climate change but LA28 odds look grim
Olympians push the IOC on green-washing, but change looks unlikely with LA28 set to take place in a country at war with renewable energyOlympic...
Warner Bros turns to TikTok to extend Olympic reach ahead of...
The deal will see exclusive vertical video and behind-the-scenes Olympic content distributed on TikTok across five European markets.Warner Bros. Discovery (WBD) has struck a...
Partnership playbook: Allwyn, Bad Bunny, Schweppes, Standard Chartered and more
Welcome to Insider Sport's latest edition of the Partnership Playbook, where we bring you the details on some of the latest sports partnerships and...
The Olympics clock is ticking toward irrelevance
The Enhanced Games is changing the rules of sport and the Olympics only have Los Angeles 2028 to show they can still compete.It has...
Brisbane 2032 opens $2.5bn Olympic supply chain to local firms
Local businesses across Queensland and Australia are being given the chance to play a central role in delivering the Olympic and Paralympic GamesThe organisers...
Let them eat cake, just not our records
If people want an enhanced circus, fine. Build a separate tent, sell the tickets, publish the lab work, and keep it a brisk walk...
Banned to dope? Enhanced Games fights back against new bylaws
The Enhanced Games has filed an $800m lawsuit against several international sporting bodies, including World Aquatics, over a ban preventing athletes from competing in...
Partnership Playbook: Barbie, HUGO BOSS, Vuori, Betano and more
Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we spotlight the biggest sponsorship and commercial stories shaping global sport.This week, Flamengo...
Will LA28’s venue naming rights tip the Olympics into over-commercialisation?
LA28 has broken Olympic precedent by introducing venue naming rights. The move marks a new commercial model for the Games, reviving debate over whether...