‘Highly anticipated’ Golovkin vs Murata fight sponsored by Stake.com

The upcoming middleweight boxing match between Gennady Golovkin and Ryōta Murata on 9 April is being sponsored by cryptocurrency betting platform, Stake.com. Fans in attendance...

Developers can create UFC mobile games following Skillz deal

Ultimate Fighting Championship (UFC) has formed a multi-year partnership with mobile games platform, Skillz, to ‘bring competition’ to players worldwide. Announced at the Game Developers...

Probellum promotions inks new broadcast deal with Discovery Sports

Boxing promotion Probellum has announced a new multi-fight broadcast deal with US TV conglomerate Discovery.  Featured on Discovery Sports, Probellum fight cards will be broadcasted...

UFC shown across 11 Eurasain countries with Setanta Sports

The Ultimate Fighting Championship (UFC) has entered into a broadcast deal with international pay-TV operator, Setanta Sports, which will stretch across 11 Eurasian countries.  The...

UFC finds first betting partner in Brazil with Stake.com

The Ultimate Fighting Championship (UFC) has expanded its partnership with cryptocurrency casino and sportsbook company, Stake.com, to now include Brazil. The original collaboration was announced...

PFL explores UK and Ireland expansion with Channel 4

The Professional Fighters League (PFL) has formed a collaboration with Channel 4 that sees the latter become the exclusive broadcaster partner of the competition...

UFC Taps into NFTs for deeper engagement with Dapper Labs

The Ultimate Fighting Championship (UFC) has teamed up with Dapper Labs to launch its Non-Fungible Token (NFT) collectible product, UFC Strike. Debuting initially as an...

Francis Ngannou paid half of his UFC purse in crypto

Ultimate Fighting Championship’s (UFC) Francis Ngannou has made the decision to receive half of his salary from UFC 270 in bitcoin, as ties between...

888poker finds new cultural ambassador in middleweight champion boxer

Chris Eubank Jr has been signed with betting platform 888poker as a cultural ambassador, with the deal coinciding with the 20th anniversary of its...

IBA pursues further anti-doping strategies with ITA

The International Boxing Association (IBA) has renewed its partnership with the International Testing Agency (ITA) for a further three years in a bid to...