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Rasmus Sojmark

Position: CEO & Founder

Football Team: AC Milan, Chelsea

Rasmus has 15 years industry experience, with an early career start as commercial director of BetBrain.com, and founding team member of EveryMatrix. In 2009 he founded SBC Global (a highly successful events, news and media business) and Oddslife.com (a b2b social sportsbook platform).

He holds a University Masters Degree in International Marketing, with a dissertation that researched and analysed both online and land based sports betting behaviour. His work was later presented and published in academic books at Aalborg University.

While at EveryMatrix he won EGR Awards for Best Sportsbook Innovation 2010, Sports Betting Rising Star 2011 and special commendation for White Label Partner of the Year 2011. In 2008 and 2009 he won back-to-back IGB Awards for Best Sports Betting Affiliate and the Best Overall Affiliate with BetBrain.com.

Andrew McCarron

Position: Managing Director

Football Team: Manchester United

Andrew McCarron started in the gambling industry with a weekend job in a bookies and began writing about it in 1998. He hasn’t stopped since. After roles at Coinslot International, Coinslot Review & Euroslot Worldwide, he was the first editor of Betting Business when it launched in 2004. Ten years later he joined SBC as MD where he helped launch the new look SBC News and the betting focused trade show Betting on Football. He’s been keeping busy since.

Joe Streeter

News Editor

Football Team: Manchester United

After graduating from the University of Bedfordshire with a First Class Honours degree in Sports Journalism, Joe went onto achieve a Masters degree in International Journalism. Prior to taking his first step into paid journalism, Joe was working in the industry at Ladbrokes. The proud owner of a Manchester United season ticket, Joe is based in the North West and a passionate follower of football.

Erin Gallagher

Journalist

Football Team: Manchester City

Erin first started out in the industry just after her 18th birthday after working on the racecourses alongside her grandparents with the family business. After completing a degree in International Relations at St. Chad’s College, Durham University, she took part in a placement at The Times before then going on to join SBC.