Investment & Strategy

News and analysis relating to sports investment and the strategy employed by sports teams globally, including financial results.

The race to redefine athletics

World Athletics is preparing a new biennial championship with record prize money and a made-for-TV format. Whether it strengthens the sport or fragments it...

New England Patriots latest NFL team to leverage new league investment...

The New England Patriots are now valued at $9bn following Robert Kraft’s decision to sell an 8% stake in the franchise for the first...

Damning report uncovers football’s discrimination crisis

Despite widespread reports of misconduct, most women in football see no consequences, exposing a culture of silence and inaction.Women in Football has revealed...

Robot umpires step up to the plate in MLB

Major League Baseball is turning to technology for its most contested calls, introducing a robot-assisted challenge system that blends accuracy with tradition.Major League Baseball...

Prem League Chief calls to move in a “modern way” with...

Prem Rugby Chief Executive Simon Massie-Taylor has committed to investing in the league in a bid to prevent players defecting to R360. In an interview...

New NBA investment shows UK’s crucial role in European league

NBA announces UK investment following European league launch date reveal.The NBA and the UK government have announced a joint $13.5m (£10m) commitment to develop...

Is the Premier League losing the black market ticketing battle?

Premier League clubs are battling unauthorised ticket sales, which threaten revenue and fan safety.Premier League clubs are facing mounting pressure from a booming...

Why sport should pay attention to the FTC’s Ticketmaster lawsuit

The US government has filed a major case against Live Nation and Ticketmaster, alleging deceptive fees and collusion with scalpers. Sports organisations should be...

Millwall sponsor Spreadex ordered to sell Sporting Index

CMA orders Spreadex to sell Sporting Index, raising questions for sports sponsorships.The UK Competition and Markets Authority (CMA) has ruled that gambling company Spreadex...

Are padded seats the secret to Manchester United’s record revenue?

Hospitality is helping Manchester United get more revenue from every fan, even when performances are poor.Manchester United’s worst-ever league finish (15th) has had little...