Jockey Club ups racing stakes with £1m prize money
The Jockey Club is elevating the stakes of UK horse racing by confirming that it will award £1m in prize money to any horse...
The FA catches deeper engagement with Pokemon partnership
The English Football Association (FA) has entered into a new three-year partnership with the Pokémon Company International.The deal, which aims to support the governing body's National...
Argentine Football Association unveils new partnership with Stats Perform
The Argentine Football Association (AFA) has entered into a new partnership with sports AI and data firm Stats Perform.The five year deal, which includes the rights to...
UEFA drinks in Coca-Cola EURO 2020 partnership
UEFA has announced Coca-Cola as the official non-alcoholic beverage sponsor for UEFA EURO 2020.Next summer’s prestigious tournament will have a particularly European feel, with...
Fans fixated on football as NFL season gets underway
Last night's curtain raiser between the Chicago Bears and the Green Bay Packers ushered in one of the most anticipated NFL seasons in history.The...
FA sanctions Huddersfield Town over kit sponsorship breaches
The Football Association (FA) has sanctioned English Championship side, Huddersfield Town with a £50,000 fine, after the club breached the governing body's kit and advertising...
NHL unites with Yandex for Russian growth
The National Hockey League (NHL) has united with one of Europe's largest internet companies, Yandex, for the league's expansion into Russia.The deal, which commences at...
The PGA TOUR deepens data partnership with IMG ARENA
The PGA TOUR has deepened its multi-year agreement with IMG ARENA, to allow for the distribution of its official scoring data to betting operators within...
Borussia Dortmund strikes partnership with InstaForex
InstaForex has been announced as the latest partner of German Bundesliga contenders, Borussia Dortmund.The online trading company will become an official partner of the club...
Bayern set for powerhouse status following latest profit increase
FC Bayern Munich is on the brink of becoming a financial powerhouse in European football following the reveal that the 2018/19 season saw the...