InstaForex has been announced as the latest partner of German Bundesliga contenders, Borussia Dortmund.
The online trading company will become an official partner of the club in Asia and the Commonwealth of Independent States (CIS).
Commenting on the new partnership, Ildar Sharipov, the founder and president of InstaForex said: “At the moment InstaForex is not only a broker but rather an IT company, investing heavily to technology and striving to offer the customers new innovative products on a regular basis.
“It’s well known that IT plays a very significant role in football too, so we’re looking not only for a leading team but also for technology enthusiasts in football which are a perfect match to our business philosophy. For these reasons it was a natural choice to align with such a team as Borussia Dortmund.
“We look forward to working with the club to further develop our respective brands in the markets of Asia and CIS.”
As part of the deal, InstaForex will benefit from a host of assets including the use of new technology that sees its messages regionally broadcast via digital billboards to Asian markets at several Bundesliga home matches.
The alliance will also see InstaForex offer exciting Borussia experiences to customers who are fans in these markets, including tickets to see the side play live.
The club’s Head of Asia, Suresh Letchmanan added on the deal: “We are very pleased to have secured Instaforex as a partner of Borussia Dortmund.
“The partnership with the leading online Forex trading company is a win for all sides – especially the fans in the markets of Asia and CIS who can look forward to many exciting activities with the BVB.”