Bundesliga embraces content creators – inside the new UK broadcast deal

The Bundesliga will air all 20 Friday night fixtures on YouTube from Mark Goldbridge’s That’s Football and Gary Neville’s The Overlap. The Bundesliga has inked...

Sky Sports fends off Netflix for US Open rights, but how...

Sky Sports will remain the UK home of the US Open for the next five years, but not after fighting off interest from Netflix. Sky...

How Sky Sports is engaging the next-generation of football fans

A brand new Premier League season kicked-off this past weekend, but Sky Sports will be hoping to perform just as much as clubs  under...

What Manchester United gains from its Parimatch deal

Manchester United sets its sights on Asia and MENA with Parimatch partnership.Manchester United has confirmed Parimatch as its official betting partner across parts of...

Salford COO resigns claiming misogynistic pressure from club owners

From bad to worse for Salford Red Devils as COO Claire Bradbury resigns, citing a serious allegation against club ownership.Salford Red Devils’ Chief Operating...

Apple rumour grows as Manchester United nears partner hat‑trick

After their worst Premier League season, Manchester United land Coca‑Cola and Sokin, with a mystery third deal on the way.Manchester United has confirmed...

Inside the football club putting AI in charge of its contracts

Cambridge United is trialling a local-born AI system to draft, review and track contracts in record timeImagine a January transfer window in which...

WNL targets 45% fan awareness after Euro triumph

Off the back of England’s back-to-back Euros wins, the Women’s National League is moving to turn tournament glory into lasting growth at the third...

Salford Red Devils issue statement regarding long-term stability

Owners of Salford Red Devils promise stability amid a challenging period for the Super League club.Salford Red Devils has told fans it “will not...

Can BOXXER & the BBC reignite British boxing growth?

Boxing promotion BOXXER has signed a new broadcast deal with the BBC which will see boxing return to the UK’s national broadcaster for the...