Ultimate Tournament joins fight against match-fixing with ESIC
The Esports Integrity Commission (ESIC) has added esports betting operator Ultimate Tournament eSportsbook to its roster of Anti-Corruption Supporters.By joining the programme, Ultimate Tournament...
EveryMatrix: Bridging the knowledge gap between esports and sports betting
Malte Hegeler, Head of Product Development at OddsMatrix, writes for SBC News on how bridging the knowledge gap between esports and sports betting can...
EA Sports to allow ‘pack previews’ amid loot box probes
EA Sports is set to allow players to preview all FIFA ‘Ultimate Team Packs’ (UT Packs) before being purchased as part of a new...
Betway launches Olympic-themed esports challenges
Online sports betting operator Betway has launched a range of Olympic-themed Counter-Strike: Global Offensive (CS:GO) challenges, in cooperation with Blast Premier.An extension of Betway’s...
Entain elevates fan engagement with multi-sports club VR experience
Entain has created a ‘first of its kind’ virtual reality (VR) ‘sports club’ entertainment experience.The VR experience will also enable customers to live stream...
Ralph Lauren enters esports sponsorship with G2
Luxury clothing brand Ralph Lauren has been named as the exclusive fashion outfitter of G2 Esports.As part of the partnership, Ralph Lauren and G2...
Samsung pens first UK esports sponsorship with Guild
Multinational technology company Samsung has inked a sponsorship agreement with Guild Esports.As the official display partner of the British esports organisation - partly owned...
Reading FC launches esports platform with Rival
EFL Championship club Reading FC is set to launch its Royals Esports platform in conjunction with gaming solutions company, Rival.The dedicated esports platform for...
G2 Esports to create ‘unique experiences’ via Betway partnership
Prominent international esports organisation G2 Esports has signed a global partnership with sports betting operator Betway.Under the terms of the agreement, the partners will...
UEFA brings Euro 2020 to Epic Games’ Fortnite
UEFA has teamed up with American software developer and publisher Epic Games to launch a 2020 European Championships themed tournament within the Fortnite platform,...