La Liga side Real Betis Balompié has partnered with Amazon in a bid to strengthen its relationship with its fans from all over Europe.

The Seville based club becomes the first in Spain to form this type of partnership, as the official shop goes live simultaneously on Amazon.es, Amazon.it, Amazon.fr, Amazon. of and Amazon.co.uk. Thanks to these stores, the online search of all the official products of Real Betis will be made easier, allowing the green and white colours to be available for Amazon customers in these countries.

This project is part of the international development strategy of Real Betis, which the club has been pursuing in recent years to strengthen its presence on a global level.

“Real Betis has millions of fans in the world and is currently competing in European competitions, for us it is very important to bring the Club’s official products to all our fans inside and outside of Spain and thanks to Amazon we have opened simultaneously stores in five countries in Europe”, says the General Director of Business of Real Betis, Ramón Alarcón.

It comes after SSC Napoli became the first football club to launch an integrated ‘brandstore’ on the Amazon digital retail platform in July.