La Liga’s Real Betis has named Trainline as the club’s latest shirt sponsor with its branding being positioned on the back of club shirts from next season onwards.
The sponsorship agreement will last for two years, ending 30 June 2026 and will see Trainline’s logo branded on the back of Betis men’s and women’s first team shirts, as well as on its futsal teams shirts.
Ramón Alarcón, CEO of Real Betis, said: “For us, it is very important to be linked to brands that operate globally, have such a high reputation in their sector, and align with the sustainability aspirations of the Club.
“We are talking about one of the most used digital platforms to find the best possible rail and coach options, with different routes, price ranges, and even the possibility to choose less polluting trips. It is of great pride that Trainline accompanies us for these two years and that it is part of our team during match days.”
Furthermore, Trainline will also be official partners of the ‘Forever Green’ sustainability brand, emphasising the environmental benefits of travelling by rail.
Through this partnership, Betis associates its brand with an international leader in the ticketing sector, consolidating its global projection and adds another major brand to its sponsorship portfolio of more than 170 companies.
Jody Ford, CEO of Trainline, added: “Real Betis and Trainline make a great team. We are both driven by a mission of sustainability and want to shake up how people think about it.
“Seville is one of the great rail centres in Europe and this multi-year collaboration will spotlight the low-carbon choice of rail travel to Spanish football fans and beyond.”
On an episode of the Behind The Badge podcast, Head of Sponsorship at Real Betis, Pablo Arquero Fernandez, revealed how the club is growing internationally, particularly in the Latin American region.
Arquero also outlined what makes a sponsorship right for the club, and emphasised the importance of establishing training camps in a whole host of countries to not only add young talent to its academies, but also to grow its footprint in those respective markets.
