Major League Baseball (MLB) has taken the lead of the NBA and NHL by embracing a betting partnership with MGM Resorts.
The all-inclusive agreement, which was announced yesterday sees MGM Resorts become the first-ever ‘Official Gaming Partner’ and ‘Official Entertainment Partner’ of MLB.
The deal will combine the MLB brand with MGM Resorts and playMGM brands across league and team sponsorships, data usage in gaming and promotion across MLB-owned media platforms – including MLB Network and MLB.com, as well as activations at MLB events.
Through its official gaming accreditation, MGM will be identified as an MLB-Authorized Gaming Operator and utilise MLB’s official statistics feed, on a non-exclusive basis, throughout its digital and live domestic sports gaming options.
MLB will also make enhanced statistics available to MGM on an exclusive basis. In addition, MGM Resorts and MLB will work together on comprehensive responsible gaming measures and work to protect the integrity of the game both on and off the field.
Baseball Commissioner Robert D. Manfred Jr commented: “We are pleased to partner with MGM Resorts International, a clear industry leader in the sports gaming area, to work together on bringing innovative experiences to baseball fans and MGM customers.”
He added. “Our partnership with MGM will help us navigate this evolving space responsibly, and we look forward to the fan engagement opportunities ahead.”
MGM Resorts Chairman and CEO Jim Murren added: “We are excited to enter into this historic partnership with MLB. We are thrilled to create a new one-of-a-kind fan experience for baseball fans.
“Combining MGM Resorts’ world class entertainment and technology with MLB data will continue to transform a rapidly changing industry. This partnership further amplifies the significance of our GVC JV, firmly establishing MGM Resorts and playMGM as the market leader in partnerships with major professional sports leagues.”
Meanwhile, in Japan, MGM Resorts will be an official partner at grassroots baseball events like the MLB Road Show. An interactive fan experience that celebrates the league, MLB Road Show tours throughout Japan giving fans an opportunity to participate in baseball activities including batting and pitching cages, baserunning stations, virtual reality, and a baseball museum.